Caleb Melvin, Mpa Email and Phone Number
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With over 15 years of experience as an Architectural Photographer at Clarity Northwest Photography, I have a passion for creating visually compelling images that showcase the beauty and functionality of buildings and spaces. I am also certified in aerial photography, which allows me to capture unique perspectives and angles that enhance the appeal and value of the properties I photograph.As a Photoshop expert, I use my skills to edit and enhance the quality and clarity of the images, as well as to create custom graphics and layouts for marketing materials and presentations. I also have a background in digital marketing, which helps me to understand the needs and expectations of the clients and to deliver effective and engaging content that attracts and converts their target audience. I am always eager to learn new techniques and technologies that can improve my craft and help me to achieve my goal of delivering excellence in architectural photography.
Clarity Northwest Photography
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Lead Architectural PhotographerClarity Northwest Photography Jan 2023 - PresentGreater Seattle Area -
Architectural PhotographerClarity Northwest Photography Jan 2011 - Dec 2022Seattle, Washington, United States -
Luxury Marketing ManagerRealogics Sotheby'S International Realty Sep 2016 - Sep 2024Bainbridge Island, Washington, United StatesResponsible for leading design and marketing initiatives through concept, creation, and implementation. Provided leadership that included leading a 3 person team and spearheading our community giving program.Marketing✓ Managed a team to implement digital marketing campaigns and track traffic to content.✓ Forged substantial marketing budget and managed expenses to ensure guidelines were met.✓ Develop highly targeted content across social media platforms to increase traffic 143%.✓ Created “The Bainbridge Report” multi-channel campaign resulting in $9M of additional sales.Design✓ Conducted User Research and developed artifacts (personas, user journeys, context scenarios).✓ Created design solutions for common user flows to increase customer conversion and loyalty.✓ Used HTML, CSS, and Wordpress to design and launch new property websites.✓ Designed dynamic marketing pieces featured in 17 national & regional publications. -
Marketing Project ManagerRealogics Sotheby'S International Realty, Seattle Wa Dec 2013 - Sep 2016Bainbridge Island, WaDeveloped and implemented marketing projects and programs for the 2nd fastest growing company in the Pacific Northwest. Created strategic partnerships with vendors, contractors and most importantly, our clients. Provided leadership by spearheading our highly regarded annual client appreciation event.Project Management✓ Effectively designed and led more than 120 marketing projects resulting in $100M+ in sales.✓ Directed 25+ project teams to execute programs on time and under budget.✓ Planned, budgeted and negotiated events with over 200+ attendees.✓ Created systems to assess marketing effectiveness, revenues, and project timelines. -
Digital Marketing SpecialistRealogics Sotheby'S International Realty Dec 2011 - Dec 2013Bainbridge Island, WaResponsible for developing and managing digital marketing programs including social media strategy & execution, website content & redesign, PPC, banner advertising and email marketing to drive revenue growth for the 2nd fastest growing company in the Pacific Northwest.Social Media✓ Increased Social Media engagement by over 900%, from 380 to 3,500+ fans in under 6 months.✓ Created, edited & distributed video content with over 21,000 organic views.✓ Utilized targeted media to drive lead generation 370%, while maintaining cost goals.✓ Forged comprehensive content strategy for digital to nearly double traffic in the first 3 months.Digital Marketing✓ Increased organic traffic over 73% through research and implementation of SEO keywords.✓ Developed new Paid Search strategy and PPC campaigns resulting in 90% traffic improvement.✓ Utilized A/B Testing to refine strategy to increase conversion rate by another 21%.✓ Executed monthly Email Marketing campaigns with an open rate of 43% and click rate over 14%. -
Ux DesignerHorizonapp.Co Oct 2016 - Nov 2016Seattle, Wa✓ Created complete redesign of the Horizon website and web application.✓ Conducted User Research and developed artifacts (personas, user journeys, context scenarios).✓ Created design solutions for common user flows to increase customer conversion and loyalty. -
Principal Creative DirectorEvolution Estates Jun 2012 - Oct 2016Seattle, WaFounder and Creative Director of a full service digital media firm. Acquired by Seidl Media in 2016.✓ Developed initial offerings which directly led to attaining 57% market share in less than 3 years.✓ Recruited creative talent and directed team 3 photographers and 7 remote image editors.✓ Negotiated outside acquisition in 2016.
Caleb Melvin, Mpa Skills
Caleb Melvin, Mpa Education Details
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Marketing -
Psychology
Frequently Asked Questions about Caleb Melvin, Mpa
What company does Caleb Melvin, Mpa work for?
Caleb Melvin, Mpa works for Clarity Northwest Photography
What is Caleb Melvin, Mpa's role at the current company?
Caleb Melvin, Mpa's current role is Architectural Photographer @ Clarity Northwest Photography | Commercial Photography.
What is Caleb Melvin, Mpa's email address?
Caleb Melvin, Mpa's email address is ca****@****lty.com
What is Caleb Melvin, Mpa's direct phone number?
Caleb Melvin, Mpa's direct phone number is +120697*****
What schools did Caleb Melvin, Mpa attend?
Caleb Melvin, Mpa attended Seattle University, Western Washington University.
What skills is Caleb Melvin, Mpa known for?
Caleb Melvin, Mpa has skills like Marketing, Social Media, User Experience Design, Social Media Marketing, Project Management, Digital Marketing, Online Advertising, User Research, Prototyping, Wireframes, Email Marketing, Leadership.
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