Caleb Morales Email & Phone Number

Fort Lauderdale, FL, US

Miami-Fort Lauderdale Area

• Overview: Coach/Consultant/Account Manager of large cap CPG and Broker clients, driving valuable and novel shopper insights from Albertsons shopper loyalty card data. Insights include:
• POS KPIs, such as sales, volume, price and promo (tactics & performance).
• Panel data, such as consumer segmentation, penetration and baskets.
• Brand switching, basket interactions, innovation tracking and consumer migration.
• Assortment insights and shelf decision optimization.
• Data storytelling, distribution defense, and shifting shopping behaviors.Also, tasked with maintaining and growing an ever-evolving book of business, shapeshifting my role to adapt to the team's present needs. High.

Miami, Florida, United States

• North America Omnichannel and Homescan Sales
• Led Consumer Panel sales for NIQ’s full long tail client base since 2018
• Spearheaded the sales/pricing strategy for OmniShopper by collaborating with cross-functional teams in four countries, merging Brick & Mortar data with E-Commerce and breaking ground for Omnichannel insights
• Engineered a 4th Quarter sales campaign centered on consumer behavioral shifts due to the COVID-19 pandemic, delivering timely analytics to 11 client partners and generating over $275k in revenue
• Mapped and published real-time shifts in consumer behavior as a result of COVID-19 from April 2020 through March 2021, grounding stakeholders from education to manufacturing with critical data and truth
• Piloted NIQ's initial Omnishopper product offering, acclimating clients to previously unmeasurable shopping behaviors, such as offline to online shopper shifting.

New York, New York, United States

• Automated a turnkey semi-custom deliverable, allowing for next-day analytics and driving over $300k in incremental revenue, expediting the process by 100 hours annually
• Drove over 30% sales growth for Nielsen’s Homescan product across two business units of small and mid-sized clients by streamlining the sales cycle through efficient fulfillment and product education
• Developed a Sales Enablement website, empowering frontline sales teams with self-service pricing, marketing materials and analytics, fostering autonomy and saving up to 8 hours of communication per week
• Coached over 400 clients on how to grow their CPG brands using Nielsen Data, enhancing their knowledge on category dynamics and niche consumer targets, while instilling confidence in their competitive strategies
• Pioneered cloud computing, revolutionizing ways of working and collaborating, archiving years of knowledge from turned over employees and automating information transfer between associates

Greater New York City Area

• Constructed stories about consumer purchasing behavior by translating panel reported data into insightful presentations which helped manufacturing clients understand their products’ performance in the market
• Trained the team on the functions and value of a new tool that brings food processing clients closer to their consumers and discover cross-promotional opportunities

Gainesville, Florida Area

• Oversaw a team of five individuals in the creation and execution online focus group studies to prototype the team’s new panel application and support business development

Greater Chicago Area

• Pioneered cloud computing, revolutionizing ways of working and collaborating, archiving years of knowledge from turned over employees and automating information transfer between associates

Ft. Lauderdale

• Programmed surveys to quantify skilled trade labor shortages in South Florida, leading to 46 interviews with local hiring managers and empowering the recruiting agency with a unique competitive advantage