Caleb Ng Email & Phone Number

Singapore

Singapore

Singapore

Crafting and facilitation of Pre-Employment Training (PET) and Continuous Education & Training modules, focused on digital media and marketing strategies for the latter for SGUnited Skills programmes, Part-Time Diploma and Diploma Conversion courses. Deputy Lead of the diploma's Industry Cluster, responsible for sourcing and managing of student industry collaborations, projects and competitions for brands like Singapore Red Cross and Mediacorp. Managed diploma-wide camps for all first-year students in 2022 and 2023 to give them a glimpse of the media industry; their final deliverable was a campaign proposal and pitch for Ikea and the Singapore Navy respectively. Recently ran a nationwide hackathon in Q1 2024 partnering McDonald's for secondary school students titled The Media Challenge. Mentored teams to win first place in nationwide inter-IHL competitions organised by Singapore Cancer Society (a first for the diploma), twice in the SUSS Brand Challenge (in 2020 and 2023), one team for the latter also won the Outstanding PR Project (Student) in 2021's IPRS PRISM Awards; as well as a team to second place in the PUB Splash Labs competition. Guided student teams to deliver successful projects for clients, including MCCY - providing social media consultancy for selected National Sports Associations. Runs a student agency focused on social media content creation that not only aims to engage current, prospective and graduated students but provide portfolio opportunities for agency members. One highlight was producing a Christmas video in 2021 with Sembawang Town Council and a member of parliament as part of their sustainability campaign.Responsible for collaborations with industry partners, particularly creative agencies like TBWA\, Tribal, DDB Worldwide, MullenLowe, Section Interactive, Golin and more. Attained the Professional Certificate in Visual Design & Infographics in 2021, Certificate in Facilitation in 2022 and Certificate in Lesson Design in 2023.

Singapore

Involved in both globally- and regionally-led Through-The-Line campaigns to engage current members, activate lapsed members and acquire new members; campaign assets included localised webpage and mobile assets, programmatic, search and social media banners - both owned and paid, member email and in-app communications, in-hotel collaterals, as well as employee engagement strategies for better results. One of these campaigns was awarded the Silver in the 2017 run of Marketing Interactive's Loyalty and Engagement Awards. Worked closely with IHG Global to localise and deploy email life-cycle communications for all member tiers in the AMEA region. Also responsible for regional partnership promotions, liaising with airline partners and individual hotels in the region.

Singapore

Part of the account team managing the Ferrero account comprising Rocher, Kinder, Tic Tac and Nutella brands for both South East Asia and North Asia regions, one of the agency's biggest accounts. Scope included campaign strategy, creative conceptualisation and development of assets including, but not limited to, television commercials, events, shopper marketing collaterals and social media management. Also worked on Lenovo handling social media management for Singapore, and developing digital campaigns master toolkits for the region; Autobacs Singapore, on website refresh and development, social media management, print ads and radio commercials; and Metro, developing weekly press ads, in-store collaterals and digital assets creation. Involved in the agency's new business, working closely with the planning, creative and finance teams to develop integrated solutions to meet the pitch briefs.

Singapore

Worked closely with the Customer Loyalty Marketing team of InterContinental Hotels Group (IHG) to conceptualise and execute integrated campaigns and communications, with deliverables including but not limited to webpage, banners, email, and point-of-sale assets to engage current members, activate lapsed members and acquire new members. Led three regional and two global campaigns during this time; one of which exceeded revenue targets by more than 60%. These campaigns also won gold for Best Regional Loyalty Marketing Campaign, and Best CRM Strategy at Marketing-Interactive's Loyalty Engagement Awards.Seconded to the client for two weeks, to manage the development of programmatic advertising banners and the coordination of campaign asset production and delivery to hotels in the various markets across Asia Pacific, Middle East and Africa, on the client's behalf. Also involved in the refresh of the Holiday Inn brand, which included the conceptualisation of the overall campaign key message and the development of key visuals, paid and owned channels for the launch in Singapore and Australia.

Singapore

Previously known as XM Asia Pacific, part of the JWT network.Worked on the Hewlett Packard account across Consumer & Commercial PC, Printer and Supplies segments, and Online Store, with responsibilities including but not limited to campaign ideation and execution, website, app, eDM and banner development, and video production. Led the team during this time, to expand the agency's scope of work from Singapore and Asia Pacific & Japan, to Europe, Middle East & Africa (EMEA) and Worldwide regions and increase revenue into the agency.Managed the Gardens by the Bay account, involved in the site build back in 2012, and subsequently the lead in handling all site maintenance and content updates, and CMS enhancements projects - proficient in Adobe CQ5 and Google Analytics. Responsible too for account growth, having won the pitch for the digital Agency of Record for website and mobile for the next three years in a 2014 tender, and the development of all eDMs in 2015. Involved in new business. Won, and successfully executed the Ngee Ann Polytechnic Open House 2014 campaign, which comprised of print, interactive web banners, social media and search deliverables. Worked on the NTUC FairPrice and Cheers social media accounts, and expanded the contract's scope to include the conceptualisation and development of web articles for the former's loyalty programme. Also managed adhoc projects for the Singapore Tourism Board and HSBC. Responsible for talent development and growth of two direct reports.

Singapore

XM Asia Pacific; Part of the JWT network. Professional Attachment stint, as part of the degree requirements at the Nanyang Technological University (NTU). Worked on the Hewlett Packard account (Consumer Desktops and Small Medium Business segments) as the client liaison, managing projects that included but was not limited to portal maintenance and updates, email and online banner development. Involved in campaign proposals and execution, including the development of touch-enabled game apps, and the production of direct-mailer kits for B2B. Also part of the team that set up trigger email marketing for the consumer segment, playing an integral role in proposing the content to engage the readers.Was offered a full-time position as a Senior Account Executive after this stint, securing a job with the agency even with one year left in NTU.

Singapore

XM Asia Pacific; Part of the JWT network. Worked on the Tiger Airways account, responsible for all Above-The-Line deliverables - executing weekly branding and promotional print ads and posters across the Asia-Pacific countries (Australia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam). Also involved in the production of radio commercials, and SMS marketing in Singapore and Malaysia.Left the agency for further studies in Wee Kim Wee School of Communication and Information, Nanyang Technological University.

Bachelor In Communication Studies (Hons); Second Class (Upper), Wee Kim Wee School Of Communication And Information

Completed courses such as Interpersonal Communication, Integrated Marketing Communication, Public Relations Writing, Creative Strategies.

Diploma In Mass Communication, School Of Film & Media Studies

Graduated in the top 10% of the cohort. Majored in journalism, specifically television, radio and online journalism. Proficient in both.

Gce O Levels

Activities and Societies: National Cadet Corps (Land), Prefectorial Board One of the school's student leaders selected to attend Outward.