Caleb Parsons Email and Phone Number

Key Achievements▪ District Retail Manager of the Year (2020) / District Retail Manager of the Year, Runner Up (2019)▪ 2020 New Dealer - Units Highest % to Goal Award (North America)▪ 2020 Parts, Garments, & Accessories Revenue % Increase Award (North America)Key Responsibilities▪ Engage with powersports dealerships to strengthen relationships, build influence, enhance retail, drive Polaris & dealer profitability and improve the consumer experience▪ Develop dealer channel by evaluating opportunity in open markets and prospecting potential retailers to establish future forward business partners▪ Partnered with over 75 dealerships across the Southeast and Mid-Atlantic regions▪ Analyze retail trends, digital analytics and market share data to effectively forecast, manage inventory levels and identify areas of opportunity for retail growth▪ Develop marketing initiatives in unison with dealer growth targets to support retail and build brand awareness▪ Identify, communicate and influence digital best practices to internal and external stakeholders as the Digital Team Lead for the Mid-Atlantic Region▪ Utilize industry leading process in Retail Flow Management to set effective stocking profile plans in conjunction with floorplans and merchandising▪ Establish dealer specific action plans with underperforming dealerships resulting in desired improvement, buy-sell agreements, or potential dealer termination▪ Conduct product and process training with dealership staff to deliver exceptional customer shopping and ownership experiences

Coordinate Polaris North Star and Can-Am PerforMAX programs for Ritchie PowersportsImplement market strategies using Google Analytics, sales analytics, marketing analytics, and exponential smoothingCreated and developed RitchiePowergear.com, e-commerce division for The Ritchie CompanyAdminister RitchiePowersports.com, RitchieTractor.com, and RitchiePowergear.comManage all social media accounts for Ritchie Powersports, Ritchie Tractor, and Ritchie PowergearDevelop wholesale unit pricing strategies while in the most competitive Polaris district in the worldManage Co-Op accounts for Ritchie PowersportsProduce and analyze Customer Experience SurveysCo-manage SEO and Google keywords for Ritchie Powersports

Developed an understanding of Parts, Sales, and Service departments within the dealershipMaintained parts inventoryMaintained relationships with manufacturers (Polaris | Can-Am) and vendors (Parts Unlimited | Tucker Rocky | High Lifter | Trail Armor | Extreme Metal Products | etc.)Coordinated company events (Camp RZR | Windrock Fall Jamboree)

Designed state specific product training/marketing manuals to be used by 600+ insurance companies.Provided sales team with instruction regarding both training manuals and product salesGenerated two agency advertisementsDeveloped press releases for new Plateau partnershipsEvaluated and presented social media opportunities for The Plateau Group (Facebook | Twitter | Google+)

Assisted customers with car wash experienceMembership SalesCustomer Service Issues (Damages | Service Quality)Maintenance