Caleb Rouw Email & Phone Number

Los Angeles Metropolitan Area

• Manage post-sales relationships for 10+ ongoing and rotating client accounts across all verticals as the primary contact and trusted advisor.• Lead strategy on programmatic, linear, and streaming campaigns ranging from $1M-$10M+ annual spend while managing optimizations and executions for 100+ brands.• Effectively communicate with and advise C-level executives on a weekly basis.

Los Angeles Metropolitan Area

• Used in-depth data analysis to generate reports for weekly client meetings to review performance and provide strategic guidance in an effort to exceed their channel specific goals.• Coordinated with various departments to setup, maintain, and ensure client success.• Facilitated multiple interviews, conducted various training sessions, and helped implement structuresnto improve internal processes.

Los Angeles, California, United States

• Activate and manage paid media marketing strategies (utilizing Meta, Google, influencers, etc.) for multiple $1M+ revenue brands resulting in a cost-efficient increase in web traffic, leads, and social media engagement across 100% of clients.• Grew multiple client’s online presence using effective digital marketing skills (website development, SEO, social media planning, content creation, video editing, etc.).• Implement automated processes reducing workload and improving overall operational output.• Provide creative direction to create seasonal promotions, social assets, and special brand initiatives.

Des Moines, Iowa, United States

• Used sales techniques to pinpoint clients advertising needs and close on short-term and long-term sales contracts by offering clients a “multi-channel” digital and print branding program that put businesses in front of the local audience they serve.• Uncovered new business opportunities through various outreach methods and garnered 4+ scheduled appointments with business owners daily.• Improved upon and implemented a sales pitch which was utilized across all sales teams.

Des Moines, Iowa, United States

• Conducted agricultural studies, using farmers, which led to market research information.• Leveraged highly effective communication and active listening skills to work effectively.

Des Moines, Iowa Area

• Performed product presentations and answered questions on various products, and acted as a liaison between doctors and companies to sell products.• Maintained relationships with medical professionals and facilities.• Responded to customer requests via telephone and email.• Supported the Chief Executive Officer with daily operational functions.