• Strategize and implement brand, merchandising, and marketing initiatives to support brand goals• Develop digital merchandising strategy for new product categories• Lead creation of CGI assets to support 3D and AR visualization as well as photography replacement• Manage day-to-day details of CB2 Interiors digital design service program• Track and analyze daily and weekly eCommerce KPIs• Project manage implementation of site taxonomy and new chat functionality• Partner with testing and personalization team to identify new opportunities to A/B test• Manage site sections including credit card landing page, store locator pages, and specialized landing pages

• Strategized and executed all merchandising and shipping promotional initiatives online• Managed creation of 3D models for custom upholstery & art programs• Created action plans for special brand and marketing materials

Recap and analyze sales data and site metrics providing recommendations on digital assortment, site optimization and, increasing sales. Implement online pricing strategy for all departments including markdowns, specials, and gifts with purchase. Collaborate with cross-functional teams to select and approve styles submitted for marketing materials including emails, trend shops and gift guides. Attend market appointments and maintain key vendor relationships.

Managed the leased sports fan gear business by turning in product, including Hot Market products for special events. Responsible for issue resolution. Worked closely with marketing to ensure that products had maximum exposure at the correct time. Executed all pricing for the area.

Charter bus service between Madison and the Twin Cities. Responsible for all aspects of the business including managing key vendor relationship with Lorenz Bus Company (Minneapolis), customer service, sales and marketing.

Provide customers with product knowledge and customer service. Help with store recovery and sales.

Maintain bar stock, bus tables, fill in for others when short staffed, and assist with store closing tasks.

Designed and developed client budget tool, handled confidential client information to create Excel spreadsheets and client timelines. Researched and created social media plan for the firm.