Caleb Taylor Chong Email & Phone Number

San Francisco, CA, US

• Guided start-up clients through the design process for establishing new products and brand.
• Encouraged open communication to achieve mutual understandings and develop sound relationships with clients.
• Experienced with turning client’s ideas into working concepts.
• Communicated clear and concise concepts for tangible solutions to meet client’s specifications and budgets.

Relocated from New Zealand to the USA

• Guided start-up clients through the design process for establishing new products, brand and marketing management.
• Supported small local businesses with design thinking strategies to explore new channels to market.
• Experienced with turning client’s ideas into working concepts.

Auckland, ▼, NZ

• Consistently demonstrated multiple design processes and principles for developing concepts into products, solutions and systems for the tapware industry using SketchBook Pro.
• Effectively participated in cross-functional team sprints within the design process including research, design, prototyping, testing and manufacturing.
• Efficiently managed the design of a double check valve that would blend seamlessly between existing and future tapware products aesthetically and functionally, as per AS/NZS 4020:2018 Testing of products for use in.
• Encouraged cooperative discussions with external suppliers of products and components to maintain CMF specifications and tolerances.
• Used SolidWorks to develop assembly and sub-assembly models and engineering drawings to meet internal and external design for manufacturing (DMF) processes.
• Motivated and challenged cross-functional teams, including marketing, engineering and production to ensure new and existing tapware products were well designed and met the “WaterMark” scheme administered by the.

• Assumed responsibility for establishing and maintaining MiTek New Zealand’s SolidWorks Program Data Management (PDM) for cooperation between design, engineering and manufacturing departments.
• Leveraged SolidWorks Program Data Management (PDM) metrics to maintain Overall Operating Efficiency (OOE) and Overall Equipment Effectiveness (OEE) for design for manufacturing (DFM) processes.
• Over 7 years using SolidWorks to design and develop 3D modeling assembly and sub-assembly models for prototyping, manufacturing and production engineering drawings.
• Created and maintained CAD modeling data for all products across 20 product lines using SolidWorks. Design, engineering and manufacturing departments now have better consistency across the product manufacturing life.
• Over 8 years’ experience using Adobe CC (Photoshop, Illustrator, InDesign) for graphic visualization and presentations for internal and external partners.
• Demonstrated success in reducing costs while maintaining high quality on-brand graphics, technical document and packaging design using Adobe CC, SolidWorks and KeyShot saving $2,000 – $5,000 per product line.

• Worked independently using design sensibility and analytical thinking to produce rough and detailed form development sketches of fixing and fastening concepts for construction industry products and systems using hand.
• Experienced with using both Selective Laser Sintering (SLS) and Binder Jetting and Selective Laser Melting (SLM) 3D printing to create 1:1 scale model making forms of concepts and prototypes from SolidWorks models.
• Applied user research and design principles, theories and methodologies across the new product development process (NPD) during problem solving and design sprint sessions within cross-functional teams.
• Collaborated with multi-discipline cross-functional teams to conduct usability testing and design research assignments across the design process to address human factors and ergonomics for products and systems.
• Analyzed and translated usability insights into tangible products and solutions using Agile Methodologies and Grounded Theory for customer needs.
• Contributed within cross-functional teams to collaborate, design and develop 12 major products for structural performance for the agricultural construction industry using both anthropometrics and human centered design.