Caleb Van Dyke Email & Phone Number

Palm Beach, Fl, Us

Palm Beach Gardens, Fl, Us

Us

Architected and developed a cloud-based recipe sharing application that provides relevant and engaging content marketing for Jarden’s websites.Collaborated with strategic business units to develop strategies to enhance and expand existing websitesContributed front-end and back-end production code for numerous high-traffic, consumer-facing websites for the well-known brands that include: Oster, FoodSaver, Crock-Pot, Bionaire, and Sunbeam. Collected business requirements, created technical specifications, designed, tested, and launched new websites.

West Palm Beach, Fl, Us

Designed and built a data warehouse and business intelligence system that provides executive management, sales personnel and revenue management reports on hotel sales production.Created a unique software system that automatically downloads, processes, and imports 100K’s of hotel financial reports from Marriott’s MRDW website and Hilton’s website into company’s data warehouse.Trained employees on business intelligence tools and predictive analysis techniques to support evidence-based decision making.

West Palm Beach, Fl, Us

Full responsibility of company’s e-commerce operations for 74 hotels including: creating and implementing strategies, project management, online marketing, analytics, and managing all related technology and services.Assembled and managed cross-functional team of front-end and back-end developers, revenue managers, sales and marketing managers, hotel general managers and graphic designers to define and execute e-comm initiatives.Responsible for creating and maintaining hotel and restaurant websites for functionality, user experience, media, content, and performance. Worked closely with property managers, corporate and regional sales personnel, and brand managers to ensure the website accomplished sales and marketing objectives in conjunction with meeting hotel brand standards.Initiated and implemented Google Analytics and Omniture SiteCatalyst web analytics software service for all hotel and restaurant websites. Analyzed and generated reports on website performance for executive management.Created and administered the company’s first pay-per-click marketing program with Google AdWords, Yahoo! Advertising, MSN adCenter, Kayak, Orbitz, Travelocity, and Expedia.com that delivered incremental annual revenue in the millions.Spearhead the company’s social media strategy with Twitter.com, Facebook.com, and Tripadvisor.com for customer acquisition, retention, and reputation management.Designed and launched an automated statistical pricing system for Priceline and Hotwire that calculated optimal room rates based on consumer demand and competitor prices. Designed and built a proprietary software system that automates rate loading, data collection, and reporting with Marriott’s MARSHA system.Designed and built a comprehensive data warehouse system that provides key analytical data of hotel production information comprising account, segment, and on-the-books data from Marriott’s MRDW system that is accessible from business intelligence software.

Provided key technical recommendations on hardware and software for the company’s technical services to its clients.Consulted on the design and implementation of key business processes to create efficiency, reduce costs, and maximize profit.Initiated and conducted extensive customer, competitor, and market research and analysis.Created and negotiated reseller agreements for service and hardware providers creating an additional 10% in sales revenue.

Responsible for the entire development, execution, and management of the company’s business strategy and operations resulting in the company having revenue in the millions and year-over-year annual revenue growth of more than 100% for six continuous years.Oversaw all functional departments and shared overall P&L responsibility for entire company.Successfully raised seed-capital financing. Achieved investors’ milestone of profitability 18 mnths later.Developed and managed all aspects of the company’s e-commerce website including 2MM SKU catalog, content, promotions, pricing, functionality, onsite search, personalization, and web analytics.Responsible for creating and executing of all corporate marketing programs including: pay-per-click (PPC), search engine optimization (SEO), print advertising, direct mail, catalogs, affiliate program, comparison shopping engines, online marketplaces, and email campaigns. Managed the entire life cycle of outsourced projects including hiring vendors, negotiating contracts, and creating project requirements for scope, time, and cost while ensuring that the vendors meets these requirements.In charge of the deployment, maintenance, and support of all IT systems including PCs, software applications, warehouse management system, and customer relationship management system, databases, and web infrastructure.