Responsible for building and improving client-marketing and engagement activities including social media campaigns, television and radio advertising, and direct mail. Manage all aspects of designing and implementing client technology projects including CRM systems, client websites, mobile app solutions, and integrated cloud-based reporting solutions. Manage and monitor a team of marketing and technology staff, vendors, and consultants to support these projects.

Responsible for all aspects of the organization’s marketing, public relations, and information technology services. Hired as Director of Marketing & Technology and was promoted after multiple highly successful marketing initiatives. Spearheaded significant operational and ROI improvements in major organization initiatives, including annual conference, an industry-leading certification, new professional development programs, and strategic analytics. Worked with senior leadership to develop an executive Association strategic plan, including brand management plan, communication strategy, and road map for all Association products. Mentored and developed young staff, who were promoted to key leadership positions. Key Initiatives:• Developed and executed three website overhauls that led to 300% increase in web engagement and a 30% increase in individual membership• Rebranded College Services magazine, oversaw 100% increase in subscriptions• Initiated and managed search for and implementation of a new industry-leading database system built on Salesforce• Developed new marketing strategies for Annual Conference; increased attendance and revenues by over 30%• Earned industry accolades for innovative use and marketing of the online video professional development platform NACAS tv

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Responsible for researching and analyzing consumer data to measure marketing performance and strategy. Used demographic metrics to develop membership forecasting models and drive higher engagement rates. Developed, designed, and created email and direct mail marketing campaigns, and used forecasting data to identify top marketing segments.Key initiatives:• Developed renewal campaign using individual engagement data to create dynamic messaging.• Implemented unique social media marketing techniques, that including driving engagement with students through custom Facebook apps.

Responsible for digital marketing efforts, including: online advertising, website design and development, search engine optimization, and digital brand management. Managed print advertising campaigns with area magazines. Negotiated direct sales from prospecting through post-sales relations and follow-up. Implemented viral marketing strategies to generate critical business through word-of-mouth.Key initiatives:• Designed, developed, and maintained entire PHP/MYSQL driven website • Initiated and oversaw a prospect and customer management system

Responsible for all aspects of the campus-wide network. Key decision-maker in designing, purchasing, and installing all aspects of the campus’ initial network. Managed a staff of multiple student technicians and developed systems to ensure quick and efficient customer support for faculty, staff, and students.Key initiatives:• Created and built brand new enterprise-level network for the new college campus• Researched and implemented industry-leading technologies, such as mail services, file servers, Cisco switches and routers, and cloud services for student support• Implemented a helpdesk system for faculty, staff, and students

Responsible for providing systems support for the organization’s staff. Managed, trained, and coordinated day-to-day operations for staff of six computer technicians. Provided personalized support to key organization stakeholders. Member of senior information technology team that implemented significant operational improvements. Served on advertising and product marketing committees.Key initiatives:• Researched and implemented helpdesk that dramatically reduced response times. • Responsible for multiple key system upgrades across the entire network