Caleb Li Email & Phone Number

New York, Ny, Us

Mountain View, Wy, Us

Company's first hire, working directly with the founders.

New York, Ny, Us

New York, Ny, Us

Head of Product and Product Design, led a team of product managers and designers.Built out ratings and reviews, did an SEO overhaul, and led the redesign of the product page and key shop pages for the holidays.

Hoboken, Nj, Us

Acquired by Global-E Jan. 2022 as part of a product team of 3.

New York, Ny, Us

Boston, Massachusetts, Us

Gilt and the parent company Hudson Bay Company• Managing two separate engineering team from a product perspective.• Responsible for all email, push notification, loyalty, SEO, demand marketing, and other customer retention initiatives.

New York City, Us

- Managing the redesign of the Digiday job board to add new functionality that benefits both the employers and job applicants. - Building relationships with over 200 companies that are customers of the Digiday job board- Planning and designing Digiday’s first annual career fair.- Creating careers-centric content for Digiday editorial and new digital products.

New York, Ny, Us

-Launched Amex Offers onto the American Express Serve Card and Bluebird product.-Working on new branded prepaid products.-Working on new projects that will create new potential revenue streams for American Express.-Led the integration of Amex Offers onto the Serve (American Express Prepaid) platform which drove $2,458,822 in eligible spend with a 40% redemption rate in 2014.-Responsible for bringing the first couponless offers program to a prepaid product in American Express.-Orchestrated multiple teams to successful implementation of Amex Offers in the prepaid products Serve and Bluebird. This included two different tech teams, Global Merchant Services, Legal, Policy, Risk, Design, and Marketing.-Successfully managed the development of Amex Offers onto the Serve and Bluebird mobile apps.-Managed the projects from start to completion in Agile methodology.-Supported the testing and creation of the Amex Wallet. This includes the Brooklyn eWallet used for the Barclays Center and the Brooklyn Nets.-Oversaw the creation of the Radio One VIP Prepaid card from the product development side.

New York, Ny, Us

-Create and manage the annual operations of over 1,000 personalized offers on Americanexpress.com-Lead capability projects to enhance the personalization engine from the user point of view, creating the overall strategy, and testing of the capability-Plan out strategic targeting and use of the personalization engine on over 75 different products-Work with marketing managers to analyze campaign launches post mortem and rethink new targeting options to improve results. -Trained two new managers, and provided support for their projects during the first 5 months on the job-Worked on projects to integrate personalization capabilities on the new account summary page, and supported the creation of the new capability of targeting at the specific card level the multi card user is viewing

New York, Ny, Us

• Oversee and lead all marketing strategy, public relations, and advertising. • Manage all internet operations, including web content, sales, customer service, and order processing. • Lead a team of three in all marketing and e-commerce activities on www.theevolutionstore.com.• Manage all social media initiatives through e-mail newsletters, Facebook, and Twitter. • Increased online traffic and internet sales by 130% over a 11 month period.• Maintain PR relationships with media and trade publications such as New York Times, Time Out NY, and Elle Décor.

Working directly with company founders to develop overall marketing strategy for an e-commerce startup company. Developing promotional plans to familiarize college students with brand prior to entering the market for wedding related fashion and accessories. Compiling data of product types, colors, and materials for company website, shopjoielle.com.

Created and delivered a presentation on the viability of prep high schools as a new market for current products.Conducted and presented market research to the VP of Sales outlining which colleges should be targeted and what students use and desire in the electronic industry through surveys, field work, and online research.Created sell sheets for new products to send out to existing customers such as Best Buy, Wal-Mart, Target, and college bookstores, which resulted in stores adding new products to their existing orders.Researched local stores in major college markets to identify new potential distributors.

Worked on the Tour of Italy and Two Can Dine promotions for Carino's Italian Grill, which increased weekday sales by 15% versus prior year. Researched and compiled detailed market research and demographic reports on restaurant locations in order to create more targeted advertisements for different locations. Decided promotional placements in different venues that would increase visibility. Led and conducted the analysis of the costs and benefits of sponsoring a Division III Texas State Athletic Program, ultimately leading to redirecting sponsorship dollars to advertise at a newly built major hotel that will source guests and corporate clients to the restaurant.

B.A, Marketing

Bachelor'S Degree, Marketing