* Gestão e coordenação da equipe de marketing* Detecção de novas oportunidades de mercado* Inteligência competitiva para definição da estratégia de marketing* Construção da imagem e da mensagem da marca* Instituição de processos de análise para orientação e desenvolvimento da oferta* Gerenciamento do relacionamento com o cliente* Orientação estratégica e tomada de decisão como parte do comitê de gestão* Planejamento estratégico para novas mídias e canais de comunicação* Implementação de novos canais de comunicação, como sites e redes sociais* Planejamento e supervisão de campanhas de publicidade* Utilização de ferramentas para rastreamento e análise de tráfego na web

Desenvolvimento de estratégias de marketing e identidade visual das marcas AME (https://www.ame-sp.org.br/), ICOM https://icom-libras.com.br/) e VIVAP (https://www.youtube.com/watch?v=A-plYTOPcNI), com o intuito de posicionar, promover a imagem das mesmas e aprimorar os negócios via redes sociais, Youtube, aplicativo, campanhas orgânicas e pagas via Google de redes sociais.Definição do posicionamento das marcas e de canais de comunicação específicos para cada público, gerenciamento de fornecedores como agências, assessoria de imprensa, área comercial entre outros. Responsável por conduzir projetos da AME ligados à tecnologia junto ao Inova BRA, laboratório de pesquisa e desenvolvimento com foco em tecnologia assistiva.Coordenação das campanhas de marketing integradas com empresas que contratam o ICOM Libras, como Americanas, Banco do Brasil entre outras.

Management and support to accounts of technology field clients in Portuguese, English and Spanish, like Partner IT (IBM), Axcela (HP), Quest, S2M, Entelgy, among others.Inbound and Outbound Marketing strategies development, reports, sales conveyor, new leads prospection, writing products and corporate video scripts and marketing campaigns.Corporate events creator and coordinator.Management of a 4-member intern staff and a 5-member outsourced staff.Campaigns indicators analysis to the client and team performance.

Strategic actions development to reduce voluntary and involuntary churn, fraud prevention, and a better experience for costumers in digital and analogical means. Planning, content production and digital marketing, focusing on social media management, campaigns creation and follow-up via Facebook, Instagram, WhatsApp, SMS, IVR, “Minha SKY” App, billing portal, e-mails and sponsored links (Google).Planning campaigns to the end public with endomarketing, with data analysis and results obtained.Search, evaluate and implement new solutions in billing control and retention.Project development of digital billing in the “Minha SKY” App, in partnership with the digital transformation area, revitalization and insertion of billing control for Sky from analog to digital, digital campaigns and promotions to reduce churn and payment default, in partnership with BI and DBA areas. Supervision of a 5-member internal staff and 12 outsourced members, between them remote employees, partners and suppliers.ABT Award winners in Churn Strategy (Retention, Negotiation and Prevention)

Responsible for social media content management, content network campaigns, display and remarketing and newsletter development.Partial and total coordination of Sales, Creation, Marketing, Customer Service, Production, Logistic and Storage teams.Identify main opportunities and implement action plan and decision-making to the business development.E-commerce indicators follow-up and management, such as: conversions, return on investment (ROI) and access rejection, purchase withdraw, customers profile indicators, service time, among others.Responsible for marketing actions and sales results, that led the company to win the WSET Educator of the Year award (London, 2017).

Management of a 5-people staff, encompassing marketing, sales and training areas and press office.Responsible for creating and coordinating launch campaigns for holding’s products, the media franchise.Competition and market opportunities analysis for the media franchise expansion.

Responsible for field research, sales promotion, advertising agencies hiring and campaigns development, branding, monthly products catalog, trade, digital and content marketing.Managing all the customer service channels, such as: Customer Care, Delivery, Facebook, Twitter and Instagram.Responsible for the strategic drive, monitoring, social media indicators and metrics’ analysis.Analysis, results measurement and reports creation on Google Analytics.Creation and coordination of exhibitions and stands in corporate events and nutritional conferences.Relationship with stakeholders to strengthen the institutional brand.6-member staff and 7 field analysts supervision.Stores visit to identify new business opportunities.

Legal entity products’ development and implementation.Manager’s training in Brazil’s Banco Itaú agencies.Training and integration of new employees in the department.Quality and performance analysis of the managers’ support team in Brazil.

Activation and management of the main agency accounts, such as Globo, Record, SBT, RedeTV, O2 Production Company.Cast production for production companies and advertising agencies’ publicity films, such as O2 and AlmappBBDO.Management and production of fairs and events, such as Semana de Moda FIESP, SPFW, Hair Brasil, Cosmoprof and Beauty Fair.