Charles W.

Charles W. Email and Phone Number

Director of Product Management - Ag Films @ Amcor
Chicago, IL, US
Charles W.'s Location
Greater Chicago Area, United States
About Charles W.

I am a result driven strategist and revenue generator with a proven track within Fortune 1000 and private companies, and at operational levels, have had the privilege to successfully launch new product lines and build go-to-market motions from scratch. I usually take a collaborative approach with the appropriate amount of analysis and courage to support a strategy.REPUTATION: RESULTS OREINTED DOERI have often worked on problems and projects that are complicated, undefined, and usually under tight deadlines. I approach these problems with the same rigor and thought process as any other project to deliver a great result. Just because something needs to be done quickly, doesn't mean it shouldn't be done well. Some more notable examples of this would be leading the charge to launch the 120 SKU portfolio for Miracle-Gro Brilliant Blooms nationally at Lowe's in under 6 months and also establishing a partnership, logistics network, and fulfillment operation to source succulents and tropical plants into Macy's Nationwide in under a month. Both of which were high visibility projects to drive The Scotts Miracle-Gro Company into brand new categories.PROFESSIONAL BACKGROUND: CUSTOMER FOCUSED, NEW PRODUCT DEVELOPMENT, AND GROWTH STRATEGYI value getting results "the right way" and have sought to surround myself with such people. I was surrounded by driven folks at Hewlett-Packard (now HPE) in my years working out of their Detroit offices where I was ultimately managing large revenue streams in a competitive IT services market for tier 1 automotive manufacturers. I then later found Scotts Miracle-Gro, where I was fortunate enough to help implement large new product lines within their nascent live goods and cannabis subsidiaries. At Sasser Family Companies I was given the unique opportunity to help start-up an Internal Consulting division to support the company's portfolio of asset leasing companies. Through this I was exposed to higher level strategic projects like new geography entry, automating gain-on-sale modeling, and more Business-to-Business product introductions.WORK STYLE: RELATIONSHIP BUILDERI am adept at leading and managing cross-functional groups of people through strategic thinking, the right amount of courage, and influence. At every stop in my career, I can say I have been able to maintain great professional relationships.VALUES: HARD WORKER AND TRANSPARENTMy values are rooted in my upbringing where both of my parents owned and operated their own insurance agencies, and are mostly oriented towards hard work, honesty, and transparency.

Charles W.'s Current Company Details
Amcor

Amcor

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Director of Product Management - Ag Films
Chicago, IL, US
Charles W. Work Experience Details
  • Amcor
    Director Of Product Management - Ag Films
    Amcor
    Chicago, Il, Us
  • Looking To Make An Impact With A New Group
    Strategy Manager
    Looking To Make An Impact With A New Group Oct 2024 - Present
    Chicago Metropolitan Area, Illinois, United States
    Independent strategy consultant while searching for next role.
  • Sasser Family Companies
    Manager - Internal Consulting / New Product Development
    Sasser Family Companies May 2022 - Oct 2024
    Schaumburg, Illinois, United States
    Sasser Family Companies is a privately owned holding company for multiple transportation asset leasing and financial services company. Its services include, rail car leasing, rail car repair, ground support equipment leasing, automotive fleet leasing, 4x4 truck rental, and ISO tank container leasing.Launched and worked in Strategy and Internal Consulting division designed to help Sasser's BUs unlock new growth and efficiencies. Group reported COO and worked with individual subsidiaries on strategic projects at the direction of executive team for Sasser's $1B portfolio. NEW MARKET ENTRY- Performed a value chain analysis for Sasser's tank container leasing foreign subsidiary that was looking to expand its footprint into NA via a new service model. Helped to model market demand, entry areas, revenue streams, and competitive set for revenue.FINANCE AND OPERATIONAL PROCESS IMPROVEMENT- Tested and implemented a new 3rd party logistics payment platform designed to expedite payment to rolling stock carriers in exchange for overall cost reductions of $1M per annum.- Developed and deployed a ticket management system to assist remarketing team in the selling of rental assets.- Launched a low-spend email marketing activation pilot program to support outside sales team's tradeshow efforts.- Numerous financial improvement projects that had a positive net impact of reducing significant CC fees and consolidating customer billings schedules. NEW PRODUCT AND CUSTOMER ANALYSIS- Proposed a new value-added telematics portal offering within Sasser's 4x4 rental truck subsidiary designed to create a unified CX experience for customers; interviewed existing customers on key feature sets and demoed pilot UI.- Worked with a 3rd party data consulting firm to develop a gain-on-sale ML prediction model for vehicle assets going to auction with end use to be fleet mix optimization for resell value.
  • The Hawthorne Gardening Company
    Sr. Assistant Brand Manager
    The Hawthorne Gardening Company Dec 2021 - May 2022
    Marysville, Ohio, United States
    HGC was a wholly owned subsidiary of Scotts Miracle-Gro. Reporting to the category director I helped lead the Consumables category (Growing Media and Nutrients) for hemp and cannabis plants in partnership with two category managers.NEW PRODUCT DEVELOPMENTStewarding the final phases of what was to be one of the largest launches for the Growing Media vertical. Including wholesale and MSRP price setting, product positioning, and competitive set research, marketing materials, and sales team training materials.MARKET EXPANSIONNavigated regulatory and import/export for nutrients segment's expansion into Puerto Rico marketplace. Responsible for primary packaging changes and identifying top performing SKUs based on local consumers need for a full grow-cycle.PRODUCT PORTFOLIO MANAGEMENTLed SKU rationalization and reformulation efforts of nutrients portfolio to reduce inventory costs and eliminate underperforming size options, cost-out existing formulas, and reduce damage to plant equipment with corrosive inputs.
  • The Scotts Miracle-Gro Company
    Assistant Brand Manager
    The Scotts Miracle-Gro Company Apr 2019 - Nov 2021
    Columbus, Ohio, United States
    Got to work with executive leadership for Bonnie Plants to enter new ventures for the company. Fortunate enough to work with a great group of cross-functional team members on an extremely fast-paced national launch of our ornamentals product offering (flowers and succulents). This was a high revenue growth opportunity for a traditionally low-growth strategic business unit.COMMERCILIZATIONStewarded the national launch of an entirely new ornamentals division during the COVID-19 pandemic. Able to take division from $0 to $20mm invoiced sales in year 1, $24mm invoiced sales in year 2, and $22mm in year 3 despite significant supply chain problems.PRODUCT ROADMAPLed planning and execution of 5-year strategic roadmap for the category, including 1st-party and 3rd-party consumer research, IDing key retail channels, and working with key vendor and grow-team contacts to establish an adopted pricing and retailer channel deconflict strategy.BRAND ARCHITECTUREDeveloped portfolio branding/creative guidelines and brand architecture across eComm, B&M, and owned/paid media in partnership with internal and external creative partners to best represent the Miracle-Gro brand.CROSS-FUNCTIONAL TEAMWORKWorked with sales and vendor leadership to develop merchandising guidelines to Bonnie Plants seasonal 200+ team member field sales teams.
  • Hewlett Packard Enterprise
    Industry Sales Executive - Automotive And Manufacturing
    Hewlett Packard Enterprise Sep 2015 - Sep 2017
    Pontiac, Mi
    Responsible for new revenue generation and incremental upsell opportunities for tier 1 automative accounts.SALES AND ACCOUNT MANAGEMENTResponsible for outbound sales of strategic IT outsourcing services to enterprise level manufacturing and automotive customer base was able to achieve 100% of sales quota in year 1. $1MM in booked revenue.
  • Hewlett Packard Enterprise
    Business Analyst Ii
    Hewlett Packard Enterprise Jul 2014 - Sep 2015
    Pontiac, Mi
    Rotational program for undergraduate students. Promoted from Business Analyst I to Business Analyst II.FINANCE AND BUDGET MANAGEMENT- Ensuring month-end closes were accurate across all accounting software systems for HP's largest company contract with the US Navy.- Managing the sales pipeline accuracy and reporting for all outside reps on the navy account.

Charles W. Education Details

Frequently Asked Questions about Charles W.

What company does Charles W. work for?

Charles W. works for Amcor

What is Charles W.'s role at the current company?

Charles W.'s current role is Director of Product Management - Ag Films.

What schools did Charles W. attend?

Charles W. attended Indiana University - Kelley School Of Business, University Of Michigan.

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