Charles W. Email & Phone Number

Chicago, Il, Us

Chicago Metropolitan Area, Illinois, United States

Independent strategy consultant while searching for next role.

Schaumburg, Illinois, United States

Sasser Family Companies is a privately owned holding company for multiple transportation asset leasing and financial services company. Its services include, rail car leasing, rail car repair, ground support equipment leasing, automotive fleet leasing, 4x4 truck rental, and ISO tank container leasing.Launched and worked in Strategy and Internal Consulting division designed to help Sasser's BUs unlock new growth and efficiencies. Group reported COO and worked with individual subsidiaries on strategic projects at the direction of executive team for Sasser's $1B portfolio. NEW MARKET ENTRY- Performed a value chain analysis for Sasser's tank container leasing foreign subsidiary that was looking to expand its footprint into NA via a new service model. Helped to model market demand, entry areas, revenue streams, and competitive set for revenue.FINANCE AND OPERATIONAL PROCESS IMPROVEMENT- Tested and implemented a new 3rd party logistics payment platform designed to expedite payment to rolling stock carriers in exchange for overall cost reductions of $1M per annum.- Developed and deployed a ticket management system to assist remarketing team in the selling of rental assets.- Launched a low-spend email marketing activation pilot program to support outside sales team's tradeshow efforts.- Numerous financial improvement projects that had a positive net impact of reducing significant CC fees and consolidating customer billings schedules. NEW PRODUCT AND CUSTOMER ANALYSIS- Proposed a new value-added telematics portal offering within Sasser's 4x4 rental truck subsidiary designed to create a unified CX experience for customers; interviewed existing customers on key feature sets and demoed pilot UI.- Worked with a 3rd party data consulting firm to develop a gain-on-sale ML prediction model for vehicle assets going to auction with end use to be fleet mix optimization for resell value.

Marysville, Ohio, United States

HGC was a wholly owned subsidiary of Scotts Miracle-Gro. Reporting to the category director I helped lead the Consumables category (Growing Media and Nutrients) for hemp and cannabis plants in partnership with two category managers.NEW PRODUCT DEVELOPMENTStewarding the final phases of what was to be one of the largest launches for the Growing Media vertical. Including wholesale and MSRP price setting, product positioning, and competitive set research, marketing materials, and sales team training materials.MARKET EXPANSIONNavigated regulatory and import/export for nutrients segment's expansion into Puerto Rico marketplace. Responsible for primary packaging changes and identifying top performing SKUs based on local consumers need for a full grow-cycle.PRODUCT PORTFOLIO MANAGEMENTLed SKU rationalization and reformulation efforts of nutrients portfolio to reduce inventory costs and eliminate underperforming size options, cost-out existing formulas, and reduce damage to plant equipment with corrosive inputs.

Columbus, Ohio, United States

Got to work with executive leadership for Bonnie Plants to enter new ventures for the company. Fortunate enough to work with a great group of cross-functional team members on an extremely fast-paced national launch of our ornamentals product offering (flowers and succulents). This was a high revenue growth opportunity for a traditionally low-growth strategic business unit.COMMERCILIZATIONStewarded the national launch of an entirely new ornamentals division during the COVID-19 pandemic. Able to take division from $0 to $20mm invoiced sales in year 1, $24mm invoiced sales in year 2, and $22mm in year 3 despite significant supply chain problems.PRODUCT ROADMAPLed planning and execution of 5-year strategic roadmap for the category, including 1st-party and 3rd-party consumer research, IDing key retail channels, and working with key vendor and grow-team contacts to establish an adopted pricing and retailer channel deconflict strategy.BRAND ARCHITECTUREDeveloped portfolio branding/creative guidelines and brand architecture across eComm, B&M, and owned/paid media in partnership with internal and external creative partners to best represent the Miracle-Gro brand.CROSS-FUNCTIONAL TEAMWORKWorked with sales and vendor leadership to develop merchandising guidelines to Bonnie Plants seasonal 200+ team member field sales teams.

Pontiac, Mi

Responsible for new revenue generation and incremental upsell opportunities for tier 1 automative accounts.SALES AND ACCOUNT MANAGEMENTResponsible for outbound sales of strategic IT outsourcing services to enterprise level manufacturing and automotive customer base was able to achieve 100% of sales quota in year 1. $1MM in booked revenue.

Pontiac, Mi

Rotational program for undergraduate students. Promoted from Business Analyst I to Business Analyst II.FINANCE AND BUDGET MANAGEMENT- Ensuring month-end closes were accurate across all accounting software systems for HP's largest company contract with the US Navy.- Managing the sales pipeline accuracy and reporting for all outside reps on the navy account.

Master Of Business Administration - Mba, Marketing

Activities and Societies: MultipleAcademic/Merit Scholarships: Multiple

Bachelor’S Degree, History

Activities and Societies: MultipleAcademic Honors: Multiple