Caley Martinez Email and Phone Number

•Overseeing management and allocation of $75.5MM+ programmatic media spend – owned hands on management of full funnel Programmatic campaign execution, optimization, and budget reconciliation - growing YoY spend 10%• Responsible for organizing full funnel strategy and campaign execution for NBCU Peacock’s Originals, Films, Brand, and Sports pillars of business (formats include: High Impact, Display, Video, YouTube, CTV, Audio, Native)• Lead weekly internal and client facing performance calls to discuss campaign insights, provide project status updates, present A/B testing and new product opportunities, review ad hoc requests, etc.• Work cross-functionally with social, search, client services, media strategy, and digital intelligence teams to provide best support to the Peacock team while ensuring all KPIs are met – increasing subscriber volume and retention YoY across the line of business• Manage a team of 5+ direct reports - responsible for onboarding and training, weekly 1x1 touch bases, establishing career growth plans, providing daily mentorship and productive feedback chains• Act a thought leader within the Programmatic department - working as a mentor to junior staff by aiding in training sessions, organizing department wide Captain's of Industry (COI) documentation (i.e. Testing case studies), acting as a representative of the agency and team at various industry events (i.e. conferences, partner events, etc.)

• Responsible for the hands-on management of social video campaigns utilizing OpenSlate data targeting in platforms such as DV360, Google Ads, and Facebook Ads throughout the US and LATAM markets• Organized, coordinated, and implemented efficiencies to the entirety of the LATAM market media buys in order to increase profitability, improve reporting, and ensure proper billing practices within the region.• Provide all day-to-day client execution, including client onboarding and training, data implementation and performance, campaign trouble-shooting, optimization consultation, and contextual analytics reporting• Develop and maintain expert level proficiency with the OpenSlate data tool set in order to better understand and articulate product differentiations to provide guidance on what services a client needs• Aid in further development of our Multi-Language Product offering—specifically related to languages used in the APAC and EMEA regions

In addition to Coordinator responsibilities:• Developed in house strategies and processes for Integrated Media and Social Amplification campaigns by working directly with Studio production team and social influencers.• Monitored and managed Facebook Traffic Acquisition and Media Buying for direct campaigns as well as owned and operated site, HipLatina.com, while maintaining profitability and ensuring high ROI.• Traffic, QA, and monitor Programmatic media campaigns in the DSPs to ensure they are created and implemented according to best practices. Programmatic campaign management included, but not limited to, handling budget changes, pacing and performance optimizations, strategy, and reporting.

• Toggled between multiple campaign management platforms (AdServing Platforms-DFP, DFA, Sizmek & DSPs-DBM, TheTradeDesk, DataXu) with a strong understanding of rich media formats and video (MRAID, VAST, & VPAID) as well as viewability & verification vendors (IAS, DoubleVerify, MOAT).• Responsible for working with sales team and account managers to ensure proper account set-up and technical integration with new advertisers.• Executed updates on H Code platform with regards to pricing, creatives, targeting, delivery schedule, etc.• Analyzed performance for revenue trends and recommended changes according to metrics while proactively optimizing for specific campaign established KPIs.• Troubleshooting integration issues, tracking abnormalities and ensuring campaigns deliver by interacting with internal and external teams to ensure up-to-date trafficking requirements, traffic patterns, and optimization insights are being implemented.

• Managed task completion and project resources by developing project plans.• Drafted project reports by gathering, analyzing and summarizing trends and information.• Worked to understand consumer and market trends to assess future product needs.• Ensured project adheres to scope, schedule and budget.• Guaranteed pre and post implementation requirements satisfy policy standards, timelines and compliance.

• Trafficked ads through ad server, DoubleClick for Publishers, across 200 sites and over 800M page views.• Quality assured advertiser creatives to guarantee full functionality and troubleshoot any technical problems.• Worked with sales teams and account planners on campaign planning, optimization, and reporting.• Managed and optimized advertising campaigns to ensure they reach full delivery and maximum performance.• Analyzed performance for revenue trends and recommended changes according to metrics.• Created and analyzed detailed campaign reports to help sales teams measure and understand performance.• Implemented and performed QA on new ad units added to sites to ensure they provide value to advertisers.

• Maintained record of all guests and members coming to the gym.• Administered the payments made by members for classes, personal training sessions, and nutrition.• Maintained tidy reception area and cleanliness of all gym equipment.

• Specialized in language, mathematics, and standardized test prep (i.e. HSPT, ISEE, ACT, SAT).• Developed and implemented comprehensive lesson plans that accommodated specific level of learners while offering support to make certain each student was able to grasp materials.

• Discuss and implement tutoring efforts with Professor Himonas in order to instruct students properly.• Lead collaborative learning sessions concerning homework and exam review.

• Plan, present, and execute events for the incoming freshmen scholars throughout the month long program.• Discuss and implement assignment and grading efforts with Professor Himonas in order to instruct students properly.• Lead collaborative learning sessions concerning homework and exam review.

• Distribute event information in the form of posters and table tents to various areas around campus.• Collect and analyze data from feedback given concerning department-sponsored events.• Produce qualitative and quantitative presentations with said data.

• Involved in monthly company-wide sales and board meetings to discuss profit results and targets as well as the implementation of new strategy.• Assisting in the production and forwarding of company promotional materials as well as enhancing media tool used to compile said promotional materials.• Auditing vendor sites to ensure proper merchandise display as well as comparing MAP and MSRP to company database.• Assisting accounting department in working with the AS/400 system to process check requests and other financial documentation. • Developing marketing project expense reports for costs incurred through company-sponsored events.

• Ensure front office kept in good conditions conducive to better serving clients and visitors.• Complete daily routine to ready and prepare the workplace environment for customer meetings and for other employees.• Aid the company employees in their daily affairs by answering questions and directing them to the necessary tools

• Represent the company in the front office by greeting, checking in, and helping clients and visitors.• Answer phone calls and forward them to their respective departments and employees.• Gather and distribute mail to the company.

• Aid students in planning for academic and personal success during their first year at the university.• Meet with student to help with organization, studying techniques, and calm stress relief.

• Collaborate while working athletic events, ensuring go smoothly with accurate information relayed in a timely manner.• Interview and write feature pieces and blogs about athletes, teams, and their seasons.• Gather and organize media articles and stories pertaining to recent athletic events and our athletes.