-Develop and maintain strategies for all of our social channels. Wins include growing Proteus's Instagram from 1-10k followers and TikTok from 0-10k followers in just over a year entirely organically-Created and manage UGC content funnel via developing key relationships with partner gyms and trainers and overseeing production of social formats remotely-Orchestrate all major marketing productions from concept to production to final delivery. This includes productions for new software… Show more -Develop and maintain strategies for all of our social channels. Wins include growing Proteus's Instagram from 1-10k followers and TikTok from 0-10k followers in just over a year entirely organically-Created and manage UGC content funnel via developing key relationships with partner gyms and trainers and overseeing production of social formats remotely-Orchestrate all major marketing productions from concept to production to final delivery. This includes productions for new software features and product marketing shoots that live across our social channels, website, emails, and product interface-Develop Proteus's community and ambassador strategy from scratch including our multi-tiered Ambassador Program, robust community platform for all current trainers, community challenges, and events Show less

-Lead producer for social coverage of live events and broadcasts including Burton USOpen, Volcom Pipe Pro, Red Bull BC One, etc. Duties included overseeing roster offilmer, editors, and creators, creating filming and programming schedules, and serving as liaisonwith various teams to execute cross-departmentally-Strategist and lead producer for the @redbulldance strategy during COVID-19. Wins included creating @redbulldance's first live choreography class sessions… Show more -Lead producer for social coverage of live events and broadcasts including Burton USOpen, Volcom Pipe Pro, Red Bull BC One, etc. Duties included overseeing roster offilmer, editors, and creators, creating filming and programming schedules, and serving as liaisonwith various teams to execute cross-departmentally-Strategist and lead producer for the @redbulldance strategy during COVID-19. Wins included creating @redbulldance's first live choreography class sessions onTikTok, Instagram, and YouTube featuring Mike Song, Sean Bankhead, and NatalieBebko as well creating a "Dancer Generated Program" that allowed us to funnel at-homecontent and compensate dancers when we could not film in person-Oversaw development and production of Red Bull partnerships and branded content.Examples include Venmo collaboration with Red Bull Rampage & Olympic athletecontent collaboration with Tastemade-Served as a liaison for communication with global Austrian counterparts to create programmingworkflows, content calendars, and seamless collaboration between HQ and the U.S.-Internally developed US Social Team strategy and workflows alongside EP of Social Show less

Seasoned digital producer with experience in both creative development and execution of cutting-edge digital content. Produced over 35 different social series across Instagram, Facebook, YouTube, Twitch, & Twitter.Some highlights include:-Oversaw social series from beginning to end, including creative development to in-the-field producing to post-production and launch on owned social channels -Produced digital franchise, Change of Pace, a series profiling strong female athletes… Show more Seasoned digital producer with experience in both creative development and execution of cutting-edge digital content. Produced over 35 different social series across Instagram, Facebook, YouTube, Twitch, & Twitter.Some highlights include:-Oversaw social series from beginning to end, including creative development to in-the-field producing to post-production and launch on owned social channels -Produced digital franchise, Change of Pace, a series profiling strong female athletes stepping outside of their sport to aid societal change. The series generated the most female viewership of all time for Red Bull and got pick up by Forbes, Sports Illustrated, and New York Times-Developed U.S. social content strategy for our new dance vertical, including talent management and the development of 5 social series for owned channels -Curated user generated content plans that linked consumers to the World of Red Bull Show less

Part of Red Bull Graduate Program, an exclusive leadership training program for recent college graduates with an acceptance rate of 5%.Responsibilities included:-Pitched and edited various Instagram Story series for Red Bull Music Instagram that helped drive user engagement up 15%-Interviewed and wrote articles profiling various athletes for Redbull.com -Oversaw weekend social media programming and strategy, yielding 20% increase of yearly traffic to… Show more Part of Red Bull Graduate Program, an exclusive leadership training program for recent college graduates with an acceptance rate of 5%.Responsibilities included:-Pitched and edited various Instagram Story series for Red Bull Music Instagram that helped drive user engagement up 15%-Interviewed and wrote articles profiling various athletes for Redbull.com -Oversaw weekend social media programming and strategy, yielding 20% increase of yearly traffic to RedBull.com-Performed deep dive analysis and reports of our social content. Reports were used by VP of Digital Programming to track team performance benchmarks Show less