Cali Thomson Email & Phone Number

Westlake, Ohio, US

North Ridgeville, OH, US

• Led transformative revenue growth through strategic M&A, integrating 12 companies, expanding customer base by 60%, and achieving 65% increase in cross-selling opportunities.
• Developed and executed comprehensive sales and marketing strategies that facilitated successful acquisitions
• Implemented data-driven decision-making processes to optimize campaigns post M&A, resulting in a 6-10x ROI.
• Implemented brand consolidation strategies post-M&A, resulting in improved brand consistency and recognition.

North Ridgeville, OH, US

• Executed critical brand integration strategy, successfully merging five brands with 93% employee retention and 96% customer retention through innovative marketing campaigns.
• Introduced targeted marketing campaigns that facilitated the successful integration of acquired services into the existing platform with a data-driven approach and strategic focus, resulting in a 47% increase in ROI.
• Integrated five brands into 1 with a result of ~93% employee retention and ~96% customer retention by building brand awareness and customer/employee engagement through innovative marketing campaigns across digital and.

Lorain, OH, US

• Delivered exceptional revenue growth for key enterprise clients, including tripling EBITDA for a medical software client and generating $400k in revenue within 60 days for a prosthetics manufacturer.
• Key statistics:o Nearly tripled EBITDA and doubled business volume in a niche market environment for a medical software client.o In 60 days, drove $400k in revenue from social and PPC leads for a prosthetics.

Elyria, Ohio, US

• Managed $1.9M marketing budget and $610M product portfolio, doubling EBITDA in six months through strategic market entry, cost optimization, and product consolidation.
• Responsible for strategic and P&L management of a product portfolio of $610M in revenue.
• Doubled EBITDA in less than six months through new strategic initiatives (new market entry, cost, product consolidation).
• Defined, designed, and executed therapeutic support surface programs to grow clinical sales.
• Globally aligned three-year roadmap, which led toward an optimized global product offering.

Elyria, Ohio, US

• Drove significant operational improvements, restructuring sales and marketing strategies to improve EBITDA by $1.5M and increase sales by $2M while reducing costs.
• Restructured sales and marketing, including a new pricing strategy, product value proposition, and customer/product segmentation, which resulted in a $1.5M EBITDA improvement.
• Increased sales by $2M and plant throughput by more than 10% while cutting costs by as much as $500k per year by resolving disparities between sales and production.
• Aligned sales forecasting with manufacturing goals and implemented production planning tools to better prioritize production in a capacity-constrained environment.

Elyria, Ohio, US

Elyria, Ohio, US

Cleveland, OH, US

• Positions with increasing levels of responsibility over six years.
• Developed strategic plan and execution of $58M Seasonal Card Humor program with seven direct reports.
• Member of the Wal-Mart Strategic Account Management team providing analysis critical to maximizing productivity and proactively identifying process improvements to the Marketing Director.
• Responsible for the development of all product management functions to bring the product to market, including marketing communications, price mix, research, and inventory management.

Columbus, Ohio, US

Master Of Liberal Arts, Management, Business Administration And Management, General

Graduate Certificate, Marketing Management & Digital Strategy

Bachelor Of Science - Bs, Business Management