Courtney "Cali" Armstrong Email & Phone Number

Cornelius, Nc, Us

➤Handled multiple projects with clients across the country simultaneously.➤Managed and coordinated interactive, experiential marketing events for leading brands. ➤Worked with top advertising agencies to help create, implement, and manage experiences from hand-off through execution to deliver an exceptional product to our clients targeted audience.➤Participated in ideation sessions to brainstorm unique creative solutions to meet the clients’ needs and expectations.➤Coordinated with our vendors to get components of experiences completed on time and under budget such as vinyl wrapping, software coding, backdrop screen printing, and logistics.➤Made material purchasing decisions for projects based off research to find cost-effective solutions that met timeline, budget, and shipping requirements. ➤Coordinated with creative, IT, logistics, and other departments for cross-functional schedules.➤Provided teammates with assistance on their projects when needed.➤Facilitated regular status calls with clients to update and notify of any issues or questions on scope.➤Used Asana PM software to manage project progress.➤Helped with the production of custom pieces for projects using skills such as woodworking and electronic fabrication.➤Created custom graphics for clients and for different internal projects.➤Managed the activation onsite being the representative for SBX ensuring a seamless and smooth execution of agreed deliverables, troubleshooting, making decisions, and resolving any issues as they came up for out-of-state activations lasting up to 2 weeks.➤Trained and supervised contracted brand ambassadors on how to use and interact with experience and the end-user.➤Managed web-based online media sharing platform and microsite for each managed event.➤Provided clients with wrap-up reports featuring usage and social media sharing analytics from activation.

Cornelius, Nc, Us

➤ Research on current and upcoming market trends in the contact center space.➤ Creating support documentation, graphics and training materials.➤ Driving partner sales enablement by developing go-to-market resources.➤ List creation, segmentation and clean up in HubSpot.➤ Creating competitive analysis, use case and sales support documents.➤ Prospecting new partnership opportunities.

Cornelius, Nc, Us

➤Handled multiple projects with clients across the country simultaneously.➤Managed and coordinated interactive, experiential marketing events for leading brands. ➤Worked with top advertising agencies to help create, implement, and manage experiences from hand-off through execution to deliver an exceptional product to our clients targeted audience.➤Participated in ideation sessions to brainstorm unique creative solutions to meet the clients’ needs and expectations.➤Coordinated with our vendors to get components of experiences completed on time and under budget such as vinyl wrapping, software coding, backdrop screen printing, and logistics.➤Made material purchasing decisions for projects based off research to find cost-effective solutions that met timeline, budget, and shipping requirements. ➤Coordinated with creative, IT, logistics, and other departments for cross-functional schedules.➤Provided teammates with assistance on their projects when needed.➤Facilitated regular status calls with clients to update and notify of any issues or questions on scope.➤Used Asana PM software to manage project progress.➤Helped with the production of custom pieces for projects using skills such as woodworking and electronic fabrication.➤Created custom graphics for clients and for different internal projects.➤Managed the activation onsite being the representative for SBX ensuring a seamless and smooth execution of agreed deliverables, troubleshooting, making decisions, and resolving any issues as they came up for out-of-state activations lasting up to 2 weeks.➤Trained and supervised contracted brand ambassadors on how to use and interact with experience and the end-user.➤Managed web-based online media sharing platform and microsite for each managed event.➤Provided clients with wrap-up reports featuring usage and social media sharing analytics from activation.

Philadelphia, Pa, Us

➤Planned and executed over 250 unique events yearly and contesting for clients and the stations.➤Managed brand ambassador team, providing team leadership, training, and scheduling for 10-35 employees.➤Created new onsite activities and operating procedures for events to ensure safe and fun environment.➤Developed marketing campaign concepts and brand development to grow target local market.➤Maintained physical and digital records for contests legality and budgeting.➤Conducted integration and collaboration efforts between sales, production, promotions, clients, and talent.➤Created promotional proposals and one sheets for sales staff and advertisers along with assisting in producing, maintaining and editing media kits.➤WLNK: #1 in market share for consecutive Arbitron books for target demographic.➤Contracted performers, bands, rides, on-air talent, and food trucks for events.Project: WBT Skyshow➤$15,000 worth of supplies, entertainment, merchandise, and signage; $3,000 food truck revenue; $30,000 in contest prizing; 25,000 attendees.➤Created pricing and a new system for selling wristbands and tickets on site.➤Created festival maps and handled logistics for vendors➤Organized mobile kitchen and gift shop; Marked off-streets, worked with police/fire; ALE, fire, and city permits.➤Recruited and managed 200+ winners and veterans for military event ceremony.Project: Holiday on Ice➤Permits, construction, inspections, decoration, street closures and maintenance of a mobile ice rink with approximately 30,000 visitors per year.➤Created themed nights (i.e. Harry Potter, Star Wars, etc.) that made additional revenue. ➤Organized 20-30 birthday party groups, 40-60 groups, and 5-10 marriage proposals.➤Managed concession stand and merchandise inventory and reorders.➤Drove a Zamboni.

Fresno, Ca, Us

➤Conducted the hiring process from the initial job posting to interviewing. ➤Handled the front desk and phones, reordered supplies as needed and general office work. ➤Designed advertisements and merchandise for the local branch. ➤Researched local businesses and networking events.➤Made outbound calls to prospective clients and candidates. ➤Created, managed and support client and candidate relationships

Philadelphia, Pa, Us

➤Developed and executed marketing and media action plans for medium and large-scale events that includedetailed event summaries, objectives, timelines, messaging, and key player responsibilities and deadlines.➤Created reports and recaps for sales management and clients to determine contesting and event ROI.➤Designed and ordered promotional merchandise and advertising space in various publications.➤Partnered with local and national organizations on promotional partnerships with events and giveaways.➤Created contesting rules and contracts; wrote the events listing and contest webpages.➤Hired, supervised, and trained the promotions team for two radio stations.Project: Gravediggers Ball, 2012, 2013, 2014➤3,000+ attendance yearly.➤Coordinated on-site logistics with clients, vendors, staff and guests.➤Headed costume contests with over $10,000 in prizes.Project: Christmas K 104.7➤Discovered and analyzed opportunities that secured spots in multiple local communities and client holiday events.➤Improved sales by $8000 through impressing clients and improving our Presence in these communities.➤Managed a team of 16 for over 60 events from mid-November to New Years.Project: Play Anything Day➤$50,000 raised for Levine Children’s hospital during a 12-hour telethon.➤Set up volunteer stations to field phone calls and take donations.

Us

➤Planning and promoting ticket giveaways and events while using digital and physical outlets to promote WASU. ➤Contacting and working with other organizations for events and giveaways along with planning, setting-up and running remotes and interviews.➤Setting up and executing live broadcasts.➤Won mtvU College Radio Woodie Award 2012 -Organized and created a campaign that got local and state wide support from businesses, alumni and listeners. -Used video, audio, posters, web and more to promote our national race for votes against other college radio stations.

Bachelor Of Science - Bs, Advertising

Bachelor Of Science - Bs, Electronic Media And Broadcasting

High School Diploma