Lead and execute the visual design for tactical campaigns and new vertical launches contributing to growth and brand exposure. Managed multiple campaigns simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment. Design and execute Seedly Personal Finance Festival 2023 OOH media collaterals including prints and digital assets, across MRT Stations (Raffles Place, Bugis and Serangoon), on the facade of PLQ Mall and in trains on the STARIS screens.Collaborate closely with content writers to create a well-designed whitepaper: Ultimate Procrastinator’s Guide To Start Investing, that communicates complex information effectively and reflects SingSaver's brand identity and credibility.Conceptualize and implement branding guidelines and design systems ensuring consistency across all touchpoints to enhance brand recognition.

Direct and oversee the execution of Lancôme Génifique videoshoots and photoshoots with Jeanette Aw and Rosalyn Lee, from initial ideation to final production, ensuring projects are delivered on time and within budget.

Worked closely with production team to execute visually impactful point of sale display for SKII and Clarins.Developed corporate collaterals for Fullerton Health Singapore, ensuring consistency across all marketing materials. Managed production processes, including print production, vendor coordination and quality control.