Calista Powell, Cert.Apm Email and Phone Number

- Create and implement comprehensive communications strategies that integrate public relations, social media, web design, email marketing and traditional advertising. - Train and manage team members to develop high-quality, measurable marketing materials.- Interpret the needs of the department and translate into campaigns that show the authentic student experience and further educational learning goals within residence life.- Analyze data trends, determine return on investment and plan future campaign improvements and resources.- Maintain positive relations with a number of vendors that offer services and advertising opportunities. - Manage area-related budget lines by allocating resources, initiating processing payments and tracking expense accounts. - Enforce best practices based on industry standards and projected trends.- Develop internal brand guidelines for a consistent and unified appearance of all materials within the department.- Increase a multimedia library that adapts with emerging trends and demographics while forecasting potential utility.

- Create strategic content calendars, allocate spend budgets, manage and analyze campaigns using AdWords, Google Analytics, Facebook, YouTube, Twitter among other social media platforms.- Create storyboards and direct photo and video shoots across Canada.- Generate and moderate social messaging and thought leadership on behalf of Lashbrook.- Write communications strategies and timelines for a variety of clients.- Manage multiple projects and deliverables simultaneously with competing timelines.- Issue forecasting and maintaining strong client relations.- Hiring educational internship candidates and managing their day-to-day tasks.

- Critically assessed social media analytics to suggest improvements for future campaigns.- Wrote social media posts, blogs, taglines, key messages, tactics and Google AdWords content.- Researched emerging social media platforms and determined audience engagement levels.- Identified the motivations and online behaviour of client’s key influencers.- Worked with team in assessing risk when posting online content.- Developed site maps, conducted web content audits and briefed graphic designers on campaignvision.

- Contribute insight into campaigns and develop creative strategies with the team.- Facilitate focus groups to guide the branding process based on the client vision.- Extensive market research on relevant programs, marketing channels and services for multipleindustries.- Assist in implementing digital marketing campaigns.- Proofread and edit materials before going to print/publication.- Compose blog posts for a diverse spectrum of clients.- Conduct video interviews and edit the footage to compile a finish product.

- Completing intake procedures for women and their children that are victims of abuse in need of emergency shelter.- Conducting assessments and implementing safety plans based on level of risk.- Answering a crisis call line and counseling to resolution.- Offering support/resources to women in the shelter while instilling confidence and empowerment.

- Traveling to events and destinations around the Huron County area.- Interviewing and photographing notable individuals at each destination. - Writing about the tourist experience on the travel blog www.ontariotraveldivas.com. - Advocating for the County and support Ontario Travel Divas mission to increase tourism of Ontario's West Coast.

- Setting up Facebook pages for three fundraising events that support the Blyth 14/19 initiative. - Attending communications and event meetings to input opinion representative of the youth perspective.- Content creation for Facebook, Blyth 14/19 website, LinkedIn and other outlets. - Assisting with editing general information and media releases.- Creating a strategic media release schedule for event content to be posted online. - Networking with outside media outlets regarding promotions. - Developing media lists and stakeholder mail lists.- Researching opportunities for promoting arts, cultural and tourism events.

- Basic administrative duties such as answering phone calls, greeting clientele, booking appointments and conducting tours of the show room.- Creating systems to organize files and ensure all files are up to date.- Receiving quotes from external companies and creating budget proposals.- Writing up change orders and service calls and submitting to the appropriate departments.

- Managing the Woody's Mfg. brand and increasing their online footprint through content maintenance of Woody's website, Houzz.com, and Facebook accounts.- Composing articles on our projects to submit to Lifestyle, LHBA Signature and Our Homes magazines, awards ceremonies, and for general promotional use.- Developing marketing strategy proposals and presenting them to upper management.- Networking with industry professionals to bring in new suppliers, builders and clientele.- Conducting market research on the kitchen/home building industry. - Creating hand-drawn illustrations/renderings of clients initial kitchen design.

- Meeting sales goals. - Providing a personalized shopping experience for a diverse group of people. - Ensuring a strong product knowledge and implementing fashion trends. - Developing a client base and contacting clientele to update them on new store product.- Determining the hourly "reads" of store traffic, conversion, sales associate to client ratio and comparing them to last year's numbers to highlight areas of improvement.

- Produce and edit high quality imagery in a variety of settings. - Building a network of diverse clientele - Ensure a professional experience that accommodates the requirements for the client's project.

- Answering inquiries and providing assistance to other support staff, residents and guests. - Serving as a primary point of contact for emergency and non-emergency issues in residence.- Working cooperatively with residence managers and multiple departments on campus.- Conducting inventory assessments.

- Planning, setting up, and games and competitions to engage residence students. - Creating promotional materials on both Windows and Mac operating systems using video editing software, powerpoint/keynote presentations, image manipulation software.- Last minute altering of events based on registration numbers. - Purchasing materials for events under budget restrictions.

- Utilization of multiple social media platforms to promote events, programs and services directed at residents.- Developing innovative promotional initiatives to gain support and a following from residence students.- Networking with representatives from various departments on Campus. - Creating and regularly updating the http://kingsresatwestern.wix.com/kingsres website.- Attending residence events to take and upload photographs onto Facebook.

- Assigning first year students to residence rooms/buildings.- Pairing roommates based on Online Residence Application database interest profiles. - Conference preparation.- Conducting inventory assessments and writing damage reports for individual residence rooms.- Communication between multiple departments on campus. - Calculating relevant statistics for the annual review of residence services.

- Meeting sales goals.- Providing each diverse client with a great customer experience.- Maintenance of the excellent reputation Guess? has as a premier clothing brand.

- Serving customers while practicing safe food-handling procedures - Opening and closing the restaurant independently - Managing cash transactions in a fast-paced and stressful environment.

- Responsible for preparing food in a safe and quick manner.- Training junior cooks.- Restocking inventory.- Handling money transactions.- Ensuring both the kitchen and dining areas exceeded cleaning standards.