Calista Brown Email & Phone Number

Memphis, Tn, Us

Memphis, Tennessee, United States

Positioned originally to oversee operations, I was selected by the business owner to further the marketing strategy for the locally owned and operated small business. Diving into digital marketing, I quickly learned and started creating monthly marketing campaign calendars and developing monthly themes based on product and service goals. Lead the marketing strategy, I produce monthly email newsletters in addition to near-daily posts on social media platforms (Facebook & Instagram) to drive visibility, loyalty, and new business.Achievements:- Within 4 months I increased the number of social media followers by 60%.- I launched and increased email newsletter performance to an average open rate of 50% - well above the average of 15-25%.- Within 6 months, I increased email newsletter interest growing customer base by 34%.- Furthering the brand credibility, I built and launched the company website, overseeing the brand strategy and guidelines in addition to customer-focused tools including scheduling.I additionally self-taught and analyzed campaign performances, digital marketing trends, and attended multiple social media seminars to continue improving engagement. This allowed me to refocus energy on platforms and formats that provided the business with the greatest amount of engagement, resulting in increased appointments for services and strong product purchasing

Memphis, Tennessee, United States

As the receptionist at a busy mental health provider, I oversaw a variety of responsibilities including collecting co-payments, answering phone calls, completing patient intake, and managing health insurance questions to determine the patient's out-of-pocket costs. Additionally, I managed the schedules of 7 clinicians supporting hundreds of patients weekly.Recognized for my ability to organize and drive organizational improvements, I led a significant task of collecting all past-due payments spanning from 2017 – 2022 – successfully closing out all bills and positioning the office to improve the handling of payments.

Memphis, Tennessee, United States

As the Assistant Manager of a high-traffic Tilly’s store, I was responsible for managing the store sales plan, overall financial performance, employee schedules, and strategic business goals. Leading a dynamic team, I instilled a culture focused on quality customer service, unmatched professionalism, and enthusiasm to boost customer loyalty and customer service excellence.Starting as a Sales Associate, I received two promotions to Assistant Manager during my tenure from high school to post-university.