Tom Callahan Email and Phone Number
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Creative, goal-oriented marketing and brand management leader with expertise in direct response and business development. Seasoned marketing management professional, with multi-channel consumer marketing experience. Experience with both large teams and hands-on creative concepting and copywriting.20+ years of success driving revenue, long-term customer relationships, new product creation and business expansion. Experienced business strategist with extensive P&L management of both large businesses and start-ups, primarily in fast-paced, data-driven environments. Has filled roles with privately held, publicly traded, and PE-owned companies.Experience on both sides of the table in the M&A space, evaluating prospective acquisition targets and readying existing companies for eventual acquisition. A combination of analytical skills, entrepreneurial spirit, hands-on creative and strategic direction. Well-versed across media, including SEO/SEM, social media, catalogs, direct response radio and television, database marketing and email/web marketing.Freelance copywriting and consulting for publishers, consumer products companies, small business owners, marketing service companies, non-profit associations and software/technology companies.Specialties: Direct marketing, internet marketing, SEO/SEM, social media, business development, direct response radio and DRTV, business management, copywriting (online and offline), product launches, script/speech writing, media relations, internal/external communications.
4Patriots, Patriot Health Alliance
View- Website:
- 4patriots.com
- Employees:
- 135
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Senior Vice President, Product Development And Customer Experience4Patriots, Patriot Health AllianceNashville, Tn, Us
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Senior Vice President, Product Development & Customer Experience4Patriots, Patriot Health Alliance Aug 2016 - PresentNashville, Tn, UsMarketing creative and product development for two distinct direct-to-consumer companies: 4Patriots, a leader in survival food, generators, water filters and other tools to support independence and self-reliance, and Patriot Health Alliance, a D-to-C provider of nutritional supplements and health information.
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PresidentNutri-Health Direct Oct 2014 - Jul 2016Lead direct-to-consumer nutritional supplement brands, including Nutri-Health Supplements, Blessed Herbs, Iceland Health, Vitamin Research Products, Health Resources and True Health for Health Products Holding, LLC, based in Sunrise, FL.
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PresidentNutri-Health Direct May 2011 - Sep 2014Direct-to-consumer provider of premium nutritional supplements.This division of Atrium Innovations was sold to Nature's Products in September, 2014.
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PrincipalCallahan Copy & Creative Consulting 1998 - May 2011Creative consulting and copywriting across channels, including email, social media, website creation, direct mail/catalogs and script writing for radio and DRTV.
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Executive Vice President, Consumer ProductsSmarterville Inc. Apr 2010 - Nov 2010Baltimore, Md, UsResponsible for entire consumer products organization, including marketing, retail sales management and product development. Included DRTV/radio, internet/web/social media, copywriting and marketing analysis for this late-stage turnaround effort. Helped drive sale of consumer division to Sandvik Publishing. -
Senior Vice PresidentHealthy Directions 2000 - Apr 2010Bethesda, Maryland, UsComplete strategic, P&L and marketing responsibility for two premier consumer health brands, managing total annual revenues near $100 million. Included product development, risk and data analysis, and relationship management. Also:•Lead multi-functional teams of 5-100 people to concept, create and mail over 35 million DM pieces and nearly 50 million email promotions annually.•Drove new business partnerships and new media initiatives, adding thousands of new-to-file customers across product lines. •Achieved record profit goals – even in periods of sales decline.•Served as creative director for all brand marketing, leading copy and design development for online and offline catalog, direct mail, email, web and broadcast efforts.•Managed largest brand through the company’s capital investment process, helping deliver goal of new corporate ownership/partnership group. -
Assistant VpPhillips Investment Resources 1997 - 2000Includes ChangeWave, Fabian Investment Resources.Responsible for acquisition and retention marketing and new product development for two distinct companies: a CA-based group of investment services, and an investment website catering to technology investors. Included:•Multi-channel marketing, planning and oversight (E-mail, direct mail, space advertising and weekly radio broadcast), achieving double-digit revenue/profit growth. •Established new products that generated $2-5 million in revenue and achieved profitability within 12 months of launch.•Created marketing plan for investment book that became national best-seller.
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Marketing DirectorPhillips Health 1995 - 1997Directed strategic development and both acquisition and retention marketing for two health newsletters. Grew women’s newsletter circulation from 15,000 to 135,000.Developed all loyalty/retention marketing for five newsletters in various alternative health niches. Chief retention copywriter; established new corporate records for conversion retention revenue. Created, consistently met quarterly and annual budgets.Brand manager for health-related merchandise items, such as air purifiers, water filters and targeted editorial reports. Grew back-end purchase activity by more than 250%.
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Communications ManagerManor Care, Inc. Jul 1994 - Jan 1995Internal/external communications for hotel and assisted-living corporation. Drafted speeches for CEO, led media relations activities and developed employee/management forums with senior executives to support internal dialogue.
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Public Relations/Employee Communications ManagerPhillips International Mar 1993 - Jun 1994Employee communications/press relations and special event planning/logistics. Lead role in press outreach and planning for corporate Disney trip (1,300 participants).
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Assistant EditorPhillips Business Information Feb 1992 - Jun 1993PR News and Media Industry Newsletter (min).Drove editorial content of two weekly newsletters within PBI’s Media Group. Conducted interviews, created exclusive reports, and generated original reporting on deadline.
Tom Callahan Skills
Tom Callahan Education Details
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James Madison UniversityCommunications Major With Minors In Psychology And Marketing
Frequently Asked Questions about Tom Callahan
What company does Tom Callahan work for?
Tom Callahan works for 4patriots, Patriot Health Alliance
What is Tom Callahan's role at the current company?
Tom Callahan's current role is Senior Vice President, Product Development and Customer Experience.
What is Tom Callahan's email address?
Tom Callahan's email address is ca****@****hoo.com
What is Tom Callahan's direct phone number?
Tom Callahan's direct phone number is +130193*****
What schools did Tom Callahan attend?
Tom Callahan attended James Madison University.
What are some of Tom Callahan's interests?
Tom Callahan has interest in Psychology, Writing, Business Strategy, Cooking, Politics, Singers And Musicians, Marketing, Technology, Entertainment, Health And Wellness.
What skills is Tom Callahan known for?
Tom Callahan has skills like Direct Marketing, Email Marketing, Marketing Strategy, Marketing, Strategy, Advertising, Direct Mail, Copywriting, Marketing Management, Online Marketing, Social Media Marketing, Leadership.
Who are Tom Callahan's colleagues?
Tom Callahan's colleagues are Ninev Calderonjr, Amber Brannon, Keylee Slade, Patti Engelhardt, Myranda Harrison, Ryan Mcdonald, Bryce Emanuel.
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