Passionate SEO Manager dedicated to elevating online visibility and driving digital success, leading impactful initiatives for our valued partners.Key Contributions:Partnership Excellence: Cultivating strong relationships with partners, aligning SEO strategies with their unique business objectives.Strategic Visionary: Staying ahead of industry trends, delivering strategic updates that empower partners and enhance online presence.Retention Maestro: Implementing retention strategies, conducting insightful performance reviews, and driving continuous improvement.Team Project Management: Steering a dynamic team of SEO specialists, orchestrating seamless project management for campaign success.Content Innovation: Collaborating with content creators to craft SEO-aligned content strategies that resonate with target audiences.Qualifications & Approach:Proven track record in SEO management.In-depth knowledge of SEO principles and cutting-edge industry practices.Strong communicator and project management specialist.Analytical mindset, passionate about deriving actionable insights from data.

• Manage a dynamic book of business and hold a key role in the agency's overall success, collaborating on strategic SEO optimizations for client campaigns, and achieving consistent revenue growth while reducing churn.• Develop and execute comprehensive digital marketing strategies tailored to clients' key performance indicators (ROI, OPKs, CLTV, CPA, ROAS, CTR, and CVR) and industry goals within the SEO realm. This includes content strategy development & review, keyword research & development, competitor analysis, UX/UI review, technical audits, and more.• Launch successful SEO content campaigns, resulting in increased unique pageviews, organic traffic page views, dwell times (average session duration), and organic search impressions, all of which directly impact leads and conversion rates.• Develop project plans based on client resource availability and strategic prioritization (i.e., highest impact, lowest lift). Prioritize tasks to ensure timely and effective project execution, while establishing realistic goals rooted in reality and achieving objectives with actionable plans.• Lead and mentor cross-functional SEO roles & teams, driving strategy optimization and goal achievement while overseeing task delegation, providing guidance, conducting training sessions, and implementing continuous improvement initiatives. Regularly conduct performance evaluations to foster individual and team development and ensure alignment with business objectives.• Demonstrate broad SEO skills, including technical SEO, on-page and off-page optimizations, evergreen content creation, analytics, and reporting. Regularly conduct project evaluations for ROI, KPIs, and OKRs.• Passionate about ongoing education & resources, fostering a growth mindset towards continuous learning & professional development opportunities.• Advocate for a culture of trust and psychological safety within the workplace, where team members feel comfortable taking risks and sharing their exciting ideas.

• Strategically engage with clients within the SEO marketing realm, comprehending their industries, audiences, competitive advantages, and campaign goals.• Develop, execute, and maintain SEO-centric content strategies, roadmaps, and marketing calendars with a focus on increasing MQLs through comprehensive keywords, topics, and content creation.• Collaborate with the Reporting Department to create customized ROI dashboards that address client and account needs, showcasing keyword rankings, traffic, lead movements, and client KPIs.• Present changes or shifts in SEO content strategy to internal team members, clarify overarching SEO strategy expectations and address concerns or questions.• Embrace a flexible mindset and employ creative problem-solving across all facets of the business to enhance quality for both clients and internal team members.• Project manage and maintain ownership of each SEO client campaign and internal team functionality, ensuring all tasks stay on schedule.• Mentor SEO Campaign Strategists and client-facing SEO Campaign Managers, offering comprehensive guidance and insights. Lead department-wide scrums for new perspectives and navigation of the ever-evolving SEO landscape.

• Establish and maintain mutually beneficial working relationships with local advertisers.• Provide top-notch customer service to clients, including high availability and responsiveness to inquiries and support requests.• Collaborate with Account Executives in new account prospecting, digital campaign strategies, and presentations, along with execution and reporting of digital advertising campaigns.• Package, present, and close digital product pitches to meet sales goals.• Understanding of a customer's digital business needs, trends, and patterns.

• Trusted business adviser, Senior Account Executive, and Product/Project Manager for Automotive Dealerships, with a client roster of 100+ accounts across the United States and Canada.• Educate clients on cost-effective digital products to increase internet leads and ultimately grow their revenue.• Develop and execute in-house SEO/SEM/PPC campaigns to increase leads and on-site traffic with a focus on ready-to-shop buyers.• Build monthly and quarterly reports based on Google Analytics data to showcase total on-site traffic, mobile traffic, conversion to contact, new users, and repeat visitors.• Revenue: Increase client revenue month over month by implementing website changes and updates to fall in line with current market strategies and best practices. Increase internal revenue and retention rates above goal month over month with retention contracts, product upsells, and add-ons.• Provide assistance to the sales team with deck builds, presentation materials, and campaign information and strategies to close deals.

• Lead and manage teams of 15-20 Account Representatives as a Senior Manager, fostering collaboration and achieving exceptional results.• Monitor productivity, quality control scores, and customer survey scores of each representative.• Provide training and guidance to Account Representatives on customer service-related issues.• Assist the higher-level management staff with dynamic tasks, ensuring that petition queue times remain manageable and stable.• Conduct employee reviews on a monthly and annual basis.• Liaison between higher-level management and Account Representatives regarding policy changes and issues on the production floor.• Client Crisis Intervention Specialist with a proven ability to actively listen and empathize, effectively addressing clients' emotional concerns with compassion. Adept at crisis intervention and decision-making to ensure client safety and well-being in high-pressure situations.• Employee Support Specialist with exceptional active listening and empathy skills, creating a supportive environment for employees to express and navigate emotional concerns. Proficient in crisis intervention and resourcefulness, providing timely and appropriate support to employees while connecting with necessary resources for their ongoing well-being.• Actively participate in all facets of the recruitment process, from conducting interviews to facilitating onboarding.Additional Roles:Account Representative – Team PointAccount Representative – Account Investigator/Specialist