Callen W. Cochran Email and Phone Number

● Responsible for developing and implementing a comprehensive marketing plan for United Pallet Services, Inc. as well as for the pointGUARD® Pallet Protection Products that increases revenues and profits● Facilitates company process improvement initiatives to help the organization perform at its most profitable level● Cultivates the relationship with major accounts● Coordinates the RFQ process for all lines of company insurance● Oversees and safeguards the company's IT program ● Implements and enhances the company's productivity software including CRM, fleet tracking, and product pricing strategy● Organizes and manages trade show schedule● Creates and manages content for website and social media feeds● Helps maintain strategy for patent and trademark assets

Developed and executed sales strategies, including all marketing efforts, for the family's heavy equipment business.

Developed customer base for a new neighborhood news product that was targeting The Woodland's suburban market in the Houston Chronicle newspaper.

Managed and grew customer base in Edmond/NW Oklahoma City, Oklahoma territory for The Daily Oklahoman daily newspaper. Sold print and online products as part of a sales team that consistently met aggressive monthly goals.

Managed large revenue accounts for the University of Oklahoma's daily student newspaper which included all aspects of the sales process. The duties comprised of cold calling new accounts, customer relationship management, and creating targeted media campaigns. Served as Student Advertising Manager during the later part of the tenure.

Accepted as one of forty students from all over the United States into the Houston Chronicle Internship program. Trained in the Franklin Covey Time Management program as well as all aspects of the sales pipeline.