Callie Macdonald Email & Phone Number

St Louis, Missouri, United States

St Louis, Missouri, United States

-Lead Strategic Communications Manager on a range of clients providing comprehensive social strategies, campaign tactics, quarterly reporting, content creation, community management and live event coverage for client events/trade shows.-Experience in professional social management for global clients' company LinkedIn pages and public relations needs like crisis communications, town halls and media monitoring.

St Louis, Missouri, United States

-Developed social calendars for clients and scheduled content-Conducted quarterly reporting on social content performance with key learnings-Assisted in the development of an influencer strategy by researching influencers relevant to the target audience to communicate brand and campaign messaging

St Louis, Missouri, United States

Columbia, Missouri, United States

Client: Missouri REALTORS-Primary contact responsible for all communication with client-Leading a team of six other students in primary and secondary research in development of a strategic marketing plan book

Columbia, Missouri

AAF Mizzou collegiate chapter-Organized and promoted virtual AAF events to encourage member involvement and growth-Directly communicated and planned events with industry professionals-Moderated virtual sessions with guest speakers to ensure an informative and collaborative experience for all AAF participants

Last semester I had the opportunity of working with Allstate Insurance through a management of strategic communications course at the University of Missouri. My team conducted primary and secondary research to form a situation analysis, creative brief and strategy pitch presentation.

Columbia, Missouri Area

-Planned events on Mizzou's campus to increase awareness for the Curtsy app's target audience-Assisted in social media posting and outreach

St. Louis, Missouri

-Developed competitive audits for clients such as Drury Hotels, Fontbonne University and Saint Louis Lambert International Airport-Constructed project briefs used by the agency to direct the creative team in development of client creative tasks and assignments-Wrote digital banner ads that were produced for Saint Louis Lambert International Airport promoting a new event space-Worked with the brand team in the evaluation and implementation of quality control for two websites in development. Also worked in content management system (WordPress) as part of the process-Assisted brand team with daily needs including the development of client status reports and execution of project tasks as needed