Callie Trahan Email and Phone Number

■ Spearhead campaigns on social media platforms including Facebook, Instagram, and LinkedIn. ■ Advise clients with developing marketing strategies and brand presence.■ Monitor online presence of company’s brand & engage with users & strengthening customer relationships.■ Responsible for building a pipeline of prospects through cold-calling & referrals and coordinating meetings & lunches for current and potential clients.■ Work with local business owners such as restaurants, attorneys, retail, medical, battery, Biomechanics expert, and toy distributor.

$250M Canadian wholesale apparel label sold exclusive in Dillard’s.■ Developed and managed marketing plan and calendar. Attend market meetings to decide USA store purchases. Choose key items to be advertised. Monitored sales & success of inbound & outbound marketing strategies. Internet sales achieved 15 - 20% increases each year. Store sales up to 9% increases.■ Proven financial and budget management skills, to include analytical & business planning skills, demonstrated capacity to manage budgets, forecasts, expenses & sales/marketing plans, as well as contracting & negotiating skills.■ Responsible for Dillard’s nationwide purchase plans, seasonal flow, SRI and FTM buys.■ Developed new training concepts to inspire employees on product knowledge, seasonal events, initiatives, and customer service to new and existing clients. Concepts were implemented in over 250 stores and 2500 associates and management. ■ Researched and developed innovative marketing tools/plans to drive sales. ■ Authored and Edited all marketing collateral, from in-store to print to digital to be used for all brands, while achieving a clear message to the customer. Managed graphic designer team.■ Responsible for Social Media content to mirror in store marketing strategies.■ Created and implemented marketing launches for various products. SLIMS pant became #1 selling pant in Dillard's. ■ Managed team of 8 responsible for $115M in sales - highest volume market in USA, out of 5.■ Responsible for regional territory of $25M and for growth of 2 top 30 stores to #1 and #3 in the company in sales volume.

Responsible for Sales of home interior and exterior options for new homes.

Responsible for Rockport retail stores & retailers (Nordstrom, Macy’s, Dillard’s) for sales growth opportunities. Worked with retailers on open-buys, seasonal flow, and fill ins on best sellers.■ Developed training tools to drive sales for accounts nationwide.■ Redesigned & developed training seminar prototype & selling practices to be executed in USA retailers.

Responsible for $35M territory for Macy’s private brands, Charter Club, Alfani, and INC on West Coast including Union Square.■ Developed, implemented, and communicated actionable business-driving strategies identified by analyzing sales performance. Planned and executed seasonal training store seminars for store staff.

Merchandised, trained, & built relationships for Winston Retail Solutions Clients, such as, Nike & Michael Kors.■ Coordinated the Hurricane Katrina Relief Fund for the New Orleans Police Department & their Families. Received donations from companies such as Lucky Brand, Michael Kors, Gold Toe, etc.

Managed sales and merchandising standards of women, men, children’s apparel & accessories, such as handbags, home, bath, men’s and women’s sleepwear and hosiery, kid’s hosiery, jewelry, dress shirts, neckwear, men’s belts and leather goods, and men’s underwear to mass merchandisers Macy’s, Dillard’s, Lord & Taylor, and McCrae’s. ■ Created & executed the Licensing Status Report. Sales training report for team and stores.■ Assisted in managing the merchandise coordinator team, visual team, and training team. ■ Developed business-driving strategies with buyers and account executives for the upcoming seasons. Assisted in stores across the USA, including Macy’s Herald Square and Lord & Taylor 5th Ave.