•Leads marketing strategy and communications for 56 franchise groups and 233 restaurants, spanning from Canada, US, and Puerto Rico • Serves as liaison between corporate and field partners on marketing issues; provides feedback to partners on sales performance, competitive activity, marketing plan direction and grand opening support• Leads company-wide franchise webinar that shares corporate marketing direction, best practices, and provides local marketing strategy • Builds marketing tool-kits that share marketing best practices across channels and recommended local initiatives• Manages company strategy and implementation of the DOT sign program, including vendor management, billing, and communication with cross-functional team

• Manages Checkers & Rally’s mobile marketing program, which consists of scheduling, contracts, partnerships, and budgeting • Supervises two direct reports in the mobile marketing program. Responsible for all hiring, on-going management, scheduling, and budget approvals • Creates all barcodes with Paytronix for the field marketing department, also leads strategy for Company FSI’s. Responsible for testing, and troubleshooting coupons with franchisees and field marketing managers• Works cross-functionally with creative, POS, operations, franchisees, and field marketing managers daily on digital POP, couponing, mobile marketing, and partnerships

• Managed the BaskinRobbins.ca website refresh and development of the eCommercewebsite including validation of business requirements in technical execution, assetmanagement, analytics tagging, setup of transactional messaging, and ongoing cross functionalcollaboration• Set benchmarks for website performance and developed strategies to meet and exceedkey performance metrics• Supported franchisee sell-in and channel report out as needed• Managed end-to-end monthly website updates including planning, setup, testing,execution, reporting and optimization• Managed monthly delivery menu updates based on brand priorities and product calendar• Set benchmarks for delivery channel performance and develops strategies to meet andexceed key performance metrics• Managed communications, schedules, and reporting for all BR agency partnerssupporting digital marketing strategies

• Sole creator and executor of B2B marketing plans and campaigns for two companies that include social/digital, print, email, and newsletter content• Drives sales enablement strategy with Vice President of Sales to support buyer engagement across the nation • Works with partners on Pardot CRM platform to build campaigns that nurture prospects through email, landing pages, list segmentation, and form creation • Schedules all logistics and marketing collateral for three major conferences a year with a conference budget totaling over 100,000 dollars• Plans and executes successful events nationwide that support Sales Reps, customers, and internal teams of two companies • Manages WordPress website in collaboration with web consulting partners • Plans, purchases, and schedules all print advertising for major industry trade magazines in coordination with graphic designers and industry partners• Writes and distributes press releases to major news outlets and industry contacts • Manages all social media accounts (Twitter, LinkedIn, Instagram) and marketing content calendars. Grew Twitter account organically by 200% in two years • Develops creative material and promotional offers for wholesale group partners. Tracks ROI on all offers to measure the effectiveness • Develops dynamic blog posts in thought-leader category to support SEO, engagements, leads, and brand awareness

• Managed third party delivery accounts for Krispy Kreme North America; on-boarding, implementation, driving operational excellence initiatives, and reporting • Liaison between Krispy Kreme Corporate, Third Party Delivery Accounts, and Franchisees • Worked with Senior Director of Customer Experience to manage project deliverables and timelines • Collaborated with cross-functional teams on projects from concept to commercialization• Developed and managed relationships with both internal and external stakeholders, suppliers and franchisees • Continuously evaluated and prioritized projects with recommendations regularly submitted to review from stakeholders and cross functional leadership

• Managed a territory of 60 company and franchise stores in the states of North Carolina, South Carolina, Georgia, and Tennessee• Successfully created marketing plans for all markets. Plans were specific to location’s needs and could include competitive intrusion, new store opening, down shop sales plans, community partnerships, and more • Worked closely with Operational Managers and Franchise Partners to implement programs and campaigns that drive sales and traffic to local stores• Tracked and analyzed sales of stores and markets to gauge where marketing initiatives and promotions were needed • Collaborated with Finance to track redemption of all marketing initiatives and reports to partners and teams • Responsible for all new store opening plans and events for 15 new store openings with budgets of $20,000 each and 10 re-openings with budgets of $5,000 each

• Managed a territory of 25 company stores that span seven states from New York to Georgia• Collaborated with Senior Marketing, Operations, Point of Sale, Creative, and Legal teams to execute local and national programs • Responsible for a team of four Direct Reports • Developed annual marketing calendar for all stores • Negotiated high-level sponsorships with universities, Fortune 500 companies, non-profits and municipalities. • Created numerous profitable programs that have been adopted nationwide in company and franchise stores

• Managed Pepsi’s product release of Sierra Mist Ruby Splash in Raleigh, NC through implementing national plans from Grow Marketing • Managed a team of four in the successful distribution of 60,000 cans and promotional products by creating special events across the Triangle• Wrote press release and website copy for the “Hybrid Explosion” career fair in Research Triangle Park • Solicited “green” companies in Research Triangle Park to participate in the career fair

• Worked as a member of a product development team to design a Girl's Fall and Spring clothing line• Responsible for the product development process from concept through package preparation, sourcing, and approvals • “Shopped the market” in New York City for current trends to recreate and merchandise