Callie Sweet Email and Phone Number
A natural collaborator and warm team builder who brings people together. A recognized leader and public speaker. Currently the National Communications and Engagement Intern at EY Canada, upholding the reputation, relationships, and revenue generation of EY through strategic internal and external communications across talent, employer brand, artificial intelligence, metaverse technology, and financial services sectors.Enthusiastic about Fall 2025 co-op opportunities in marketing analytics, consulting, corporate relations, brand management, and business strategy. Passionate about the intersection of data, artificial intelligence, and emerging technology. Known for making great things happen and thinking outside the box!Second-year Honours Communication Studies and Business co-op student studying:→ Business communication→ Critical and digital design (UI, UX, and CX)→ Consumer behaviour→ Marketing and brand strategy→ Managerial accounting→ Microeconomics and public policy→ Statistics and analytics→ Negotiations→ ConsultingCurrent activities and societies:→ VP of Marketing, UWaterloo Arts and Business Society→ Residence Life Don, United College at UWaterloo→ Club Advisor, Residence Council, United College at UWaterlooPrevious activities and societies:→ Director of Marketing and Communications, United College Residence Council→ Marketing Coordinator, UWaterloo Arts and Business Society→ Team Captain, HighTech Horizon, UW Management Consulting Club 15th Annual Case Competition→ Former President of the Spark Change Club, JA Canada Company Program→ Former VP of Marketing of Roseate Collection, JA Canada Company ProgramExperience leading projects in internal and external communications for professional services, analytics and reporting, employer brand and visual identity, digital marketing, talent development, event management, user engagement, start-up and student leadership, and search engine optimization for e-commerce and blog content.Looking to build your brand? I’d love to connect – please message me on LinkedIn or reach me via email at csweet@uwaterloo.ca.
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Executive Communications Coordinator | Ey CanadaEyToronto, On, Ca -
Vice President Of MarketingUwaterloo Arts And Business Society Apr 2024 - PresentWaterloo, Ontario, Canada• Directed termly professional conference campaign, reaching 37,000+ Instagram accounts with a 53.2% increase in impressions and attracting a Red Bull event sponsorship.• Championed faculty and alumni relationships alongside society President, providing guidance for new program updates in the 2023-2030 strategic plan to better serve 2,000+ current and prospective Arts and Business students.• Improved cross-functional communication and collaboration processes by leading a department transformation.• Acted as a mentor to fellow students, focusing on building networking and personal branding skills.• Advised a team of 3 marketers to build the brand and profile of the ARBUS Society. -
Marketing CoordinatorUwaterloo Arts And Business Society Sep 2023 - Apr 2024Waterloo, Ontario, Canada• Leveraged copy, algorithmic insights, Squarespace, and Figma to enable strategic content creation, driving a 292% increase in LinkedIn and Instagram engagement and a 42% increase in attendance at the society’s events.• Boosted SEO ranking and web performance by designing assets and writing blog content on Squarespace, as measured by a 29% increase in site traffic and user engagement, boosting brand awareness and event attendance.• Acted as a student leader and year representative for fellow students in the Arts and Business community.
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Residence Life Don And Club AdvisorUniversity Of Waterloo - United College Apr 2024 - PresentWaterloo, Ontario, Canada• Worked closely with the External Relations team to deliver the 15th Annual United College Golf Tournament for alumni and community partners, personally raising $3,000+ of $28,000 in donations within four hours of networking with donors.• Led the Human Rights & Law and French Language & Culture Living Learning Communities, acting as a trained advisor and mentor for 330+ undergraduate students.• Fostered relationships with a variety of internal and external partners to raise the profile of the College – including volunteering at the annual Stanley Knowles Dinner and Lecture exploring significant global issues. Past lectures have been presented by Jody Wilson-Raybould, Michaëlle Jean, Brian Bronfman, and Amal Elsana.• Spearheaded planning and execution of college-wide social events by leading the Residence Council as a Club Advisor, fostering community within the undergraduate residence and coaching 20+ first-year students on inclusive and accessible leadership practices.• Acted as a first responder to students in crisis, offering support and acting as a bridge to specialized resources for academics, sexual violence, and mental health. -
Director Of Marketing And Communications, Residence CouncilUniversity Of Waterloo - United College Sep 2023 - Apr 2024Waterloo, Ontario, Canada• Rallied a team of 20 floor representatives to engage 330+ undergraduate residents in college-wide events.• Created data-driven strategic plans for all council communication channels, including print, email, and social, increasing event attendance among residents by 39% compared to the previous year, boosting community engagement.• Led the planning, execution, and communications for the 52nd Annual Blackforest Coffeehouse, attracting a record number of performers and attendees, and providing day-of event direction to a team of 20.
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National Communications And Engagement Intern | Brand, Marketing And CommunicationsEy May 2024 - Aug 2024Toronto, Ontario, Canada• Proudly supported the national talent communications, employer brand, and public relations portfolios.• Collaborated with diverse teams across the Americas to develop data-driven communications strategies and campaigns, acting as a business advisor to advance EY’s brand and further our commitment to building a better working world.• Led Canadian communications for the WeVerse metaverse learning experience, uniting spatial computing and generative AI with emerging technology, growth mindset, purpose, ESG, and wellbeing.• The WeVerse was awarded the 2024 Big Innovation Award by Business Intelligence Group and Best Workplace Design of 2024 by Fast Company’s Innovation by Design Awards.
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Team Captain, Hightech Horizon | 15Th Annual Case CompetitionUw Management Consulting Club (Uwmcc) Feb 2024 - Apr 2024Waterloo, Ontario, Canada• Selected to lead a team of four delegates as the team captain of HighTech Horizon for the 15th Annual Management Consulting Case Competition, presented by EY, BCG, Bain & Company, Deloitte, and McKinsey & Company.• Evaluated AI opportunities and obstacles for a financial services client, offering a clear, actionable plan considering the multifaceted banking environment.• Assessed financial statements and facilitated research to build out recommendations. -
Banquet Server And Event Preparation Assistant (Epa)Bellamere Winery And Event Centre Jun 2023 - Sep 2023London, Ontario, Canada• Delivered exceptional service to the head table to bring dream weddings and large-scale events to life.• Demonstrated warm communication, attention to detail, ability to multitask and be proactive, collaborating with several vendors and team of 10 to deliver beautiful events, coordinating flow and event set-up for each wedding. -
Summer Camp CounsellorJa South Western Ontario Jul 2023 - Aug 2023London, Ontario, Canada• Maintained and developed community partnerships with local organizations such as Budweiser Gardens, 97.5 Virgin Radio by iHeart and Bell Media, the Covent Garden Market, TechAlliance of Southwestern Ontario, Hudson Boat Works, Abuma Manufacturing, Hutton House, Upper Thames River Conservation Authority, and 519 School of Hip Hop – London's Creative Hub for Arts and Culture.• Prepared youth aged 8-13 to succeed in a global economy by leading them through the JA Startup Camp.• Provided guidance and worked 1-1 with campers to build confidence, leadership skills, and independence through programming focused on financial literacy, work readiness, creativity, growth mindset, and entrepreneurship.• Trained a team of 4 new volunteer LITs each week and collaborated with fellow counsellors to deliver training. -
President Of The Spark Change Club | Ja Company ProgramJa Canada Nov 2022 - May 2023London, Ontario, Canada• Mentored a team of 13 executives through the JA Company Program to develop a start-up for social good.• Negotiated 2 community partnerships and led public relations, raising $2,290+ for UNICEF earthquake relief efforts.• Represented the organization at trade shows, pitch competitions, entrepreneurship galas, and training sessions.• Nominated for the President of the Year and Most Impactful Mission awards by JASWO.• Recognized as the Brayl Copp Distinguished Business Leader 2023 and invited to deliver a keynote speech to 500+ Ontario business leaders at the 33rd London and District Business Hall of Fame Gala in October 2023. -
Vice President Of Marketing Of Roseate Collection | Ja Company ProgramJa Canada Nov 2021 - May 2022London, Ontario, Canada• Led a team of 5 marketers through developing all external communications, including social media, design of Roseate Collection’s Shopify e-commerce platform, blog content, online giveaways, and community partnerships.• Developed a strong brand and visual identity with high engagement and sales conversion, implementing a comprehensive organization training process outlining brand voice, logo, fonts and typography, colour palette, etc.• Worked closely with the sales, finance, and production teams to conduct competitor analysis, set budgets, and establish department goals.• Hosted the Roseate Collection booth at the 2021-2022 Dragons' Lair Trade Show and Pitch Competition for start-ups.• Recognized with the Vice President of Marketing of the Year award for the 2021-2022 start-up competition season.
Callie Sweet Education Details
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Honours Communication Studies And Business, Co-Op
Frequently Asked Questions about Callie Sweet
What company does Callie Sweet work for?
Callie Sweet works for Ey
What is Callie Sweet's role at the current company?
Callie Sweet's current role is Executive Communications Coordinator | EY Canada.
What schools did Callie Sweet attend?
Callie Sweet attended University Of Waterloo.
Who are Callie Sweet's colleagues?
Callie Sweet's colleagues are Luiza Maia, P.shiva Shanker Reddy, Aashish K Sinha, Shreya Parthasarathy, Sujitha C S, Alaa Ahmed, Supakarn Chaipornmethkaruna.
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Callie Sweet
Portland, Oregon Metropolitan Area
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