Callie Keefe (Mulvihill) Email & Phone Number

• Strategically collaborate with teams across Tovuti to dig into the most challenging and impactful revenue-generating operations that are both powerful and easy to use
• Lead initiatives that are highly cross-functional, innovative and focused on driving revenue rooted in customer needs, business goals, powerful data, and global market indicators
• Drive alignment, set goals, and motivate the RevOps team as we implement, adopt and optimize operations to ensure our solutions support our customer-first mantra and ultimately drive KPI performance
• Understand operational needs, articulate those needs effectively, and support them via data-driven decisions in order to identify the most effective go-to-market strategies across the organization

• Focused on how to design, integrate, and improve the complex systems Tovuti uses to power its revenue-generating teams
• Drove coordination of different custom solutions through creation, testing, validation and implementation
• Dealt with work processes, optimization methods, and risk management tools for the successful delivery of all operations
• Assisted in providing business insights and analysis through data-driven strategies
• Derived simplicity from complexity, and was adept at translating concepts across technical and non-technical audiences, working across teams to get things done

• Ensured Tovuti culture was felt and experienced throughout the clients’ lifecycle
• Achieved the largest upsell in company history, closing a 5-figure net ARR gain for a single account
• Coordinated with Onboarding, Support, Technology, and Sales by forming productive relationships and sharing insights of customers’ unique perspective
• Engaged in escalations and with an empathic, patient, curious and problem-solving disposition

• Created an integrated scholarship tracking tool to monitor a multi-million dollar budget for 340 student-athletes and 18 teams in accordance with NCAA and institutional guidelines
• Collaborated with the business analyst team to ensure scholarship spending is aligned with the sport and department control budget for the current year and projected year ahead
• Identified policy risks and communicate risk-mitigation recommendations to leadership
• Systematically developed process-improvement policies to ensure efficiency and accuracy within the department
• Analyzed accurate use of software systems, identify areas of improvement, and implement optimization of tools to meet and exceed baseline NCAA regulations
• Advocated for the effective use of data and encourage a culture of data-informed decision-making

• Developed and finalized standard operating procedures for 40+ processes within the department in accordance with University and NCAA guidelines
• Effectively captured recruiting information to manage multiple and simultaneous student onboarding processes
• Refined academic oversight for 400+ student-athletes and partnered with the marketing team to to develop creative assets to present NCAA and institutions rules and regulations
• Stayed up-to-date with on-going developments in the industry to implement new protocols
• Served as a strategic advisor to committees on campus to provide valuable insights to ensure the continued cross-functional success of the institution
• Trained and facilitated professional development for 3 GAs who were responsible for mentorship, academic advising and administrative duties to increase tactical skills

Pasadena, CA

• In conjunction with the account management team, drove strategy and implementation of client goals into multiple seasonal marketing campaigns for 9 non-profit agencies
• Under the guidance of a project manager, created, revised, and reported on simultaneous campaigns
• Independently managed a marketing campaign for a tenured client to increase donations
• Cultivated seasonal, integrated print and email marketing campaigns for affiliate base
• Analyzed donor responses through large data sets to customize future campaigns by supporting a data-informed decision-making model

• Strategically steered high-volume database management of athletes for 16 varsity teams and approximately 500 student-athletes
• Coordinated, processed, and monitored travel needs for 16 varsity teams across multiple data entry systems
• Supported NCAA Compliance Officers in producing APU’s NCAA Grad Rate Tracking Database and APC in their first full active membership year
• Generated detailed Athletic Contest Contracts per NCAA and Conference guidelines for home contests and tournaments
• Successfully processed $1+ million YTD of comprehensive Athletics Department donations and deposits, including handling department-wide invoices and POs, specific to each varsity account

• Coordinated and prepared programming calendars and materials to enhance 400+student leaders’ experience
• Built and sustained collaborative relationships with university executives to implementvaluable resources (e.g. mentorships, diversified student-leadership applicant pool, and program rebranding) to boost key results

Athletics Department

• Played a vital role in executing and fulfilling 110 current sponsor contracts through partner pre-game and in-game activation elements, sponsored events, player appearances, memorabilia deliverables, and similar assets
• Proactively developed proposals to build business among local, regional, and national companies through integrated advertising packages, and assisted account executives in contracting 3 new accounts and 9 renewals

Vacaville, CA

• Contributed talent in coordinating initiatives with League Commissioner, coaches, andparents on a day-to-day basis to ensure wide-ranging participants found a balance ofathleticism and education throughout the program.
• Promoted core program growth by interviewing and surveying parents and players foroptimal data collection.

Azusa Pacific University

Master'S Degree, Leadership And Policy Studies

Bachelor'S Degree, Business Administration And Management

Activities and Societies: The National Society of Leadership and Success, Student Government Association, Night of Champions

South Africa Study Abroad

This program allowed me to take 5 months during my college career to emerge myself in the South African culture. By taking courses like.