Callie J. Email and Phone Number
Callie J. personal email
- Valid
Callie J. phone numbers
I'm a dedicated, strategic, creative, and passionate marketing leader with experience in brand development, product marketing, web analytics, conversion optimization, web, and content strategy. I have over 17 years of experience bringing new games to market and marketing live service games.I have extensive experience in entertainment and gaming brands. I am an experienced leader, team builder, and team player. I also enjoy playing games and bringing fun to any team.Specialties: Marketing Strategy, Positioning, Go To Market, Branding, Marketing, Live Service Marketing (GaaS), Affiliate Marketing, Digital Media, Email Marketing, Campaign Management, Landing Page Optimization, Website Usability, Conversion Optimization, AB Split & Multivariate Testing, Web Intelligence and Analytics.
Ares Interactive, Inc.
View- Website:
- aresinteractive.com
- Employees:
- 21
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Ares Interactive, Inc.Vancouver, Bc, Ca
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Senior Director, Brand & Product MarketingKabam Sep 2017 - May 2024Vancouver, British Columbia, CaDeveloped effective brand & marketing strategies for Kabam's games, defining business problems, leveraging player insights, competitive research, & campaign insights to align cross-functional teams & drive innovation. Launched 9 games, driving over 400 Million downloads.Drove collaboration & strong partnerships between development teams & marketing at all phases of a game's lifespan. Established & maintained a high-quality standard while ensuring brand consistency, innovation, effectiveness & creativity.Grew & mentored a high-achieving, multi-discipline team, driving efficient operations, business results, and positive player engagement while maintaining a positive environment and retaining key talent.Managed multi-million dollar budgets, ensuring fiscal responsibility with a keen eye on performance & ROI. Created corporate social responsibility programs & advocated for diversity & representation Initiatives. -
Director, Product MarketingKabam Feb 2017 - Sep 2017Vancouver, British Columbia, CaMarvel Contest of Champions - www.playcontestofchampions.comTransformers: Forged to Fight - www.transformersforgedtofight.comEditors Choice in multiple countries including US, UK and JapanAnnounce Trailer: https://www.youtube.com/watch?v=P9xdYYak80AToy Fair Trailer: https://www.youtube.com/watch?v=UR-xgljof4wPAX East Trailer: https://www.youtube.com/watch?v=iIxmEQauF0oLaunch TVC: https://www.youtube.com/watch?v=Qap1AWXRFgM
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Senior Manager, Product MarketingKabam Feb 2016 - Feb 2017Vancouver, British Columbia, CaMarvel Contest of Champions - www.playcontestofchampions.comTVC 1 - Still Life: https://www.youtube.com/watch?v=oszDExOvB18TVC 2 - Deadpool: https://www.youtube.com/watch?v=U7QvI9AbGDkTVC 3 - The Cosmic Civil War: https://www.youtube.com/watch?v=kEPt8wE1QJo2 Year Anniversary Trailer - The Contest of Comments: https://www.youtube.com/watch?v=-Pk9XpFGAFk
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Manager, Product MarketingKabam Aug 2014 - Feb 2016Vancouver, British Columbia, CaMarvel Contest of Champions:- Editor's Choice in over 144 Countries at launch- Over 50 Million installs in the first year- Announce trailer (July 2014 @ Comic-Con International: San Diego): https://youtu.be/9diJgcevYyc- New York Comic Con Trailer (October 2014): https://youtu.be/-G4VATTd7Lk- Global Launch Trailer (December 2014): https://youtu.be/NBGh2i_HC8k- Ultron Infection Trailer (April 2015): https://youtu.be/OkFrW5G0smEFast & Furious: Legacy
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Product Marketing ManagerKabam Mar 2013 - Aug 2014Vancouver, British Columbia, CaFast & Furious 6: The Game:- Over 70 Million downloads- Editor's Choice in over 90 Countries (iOS)- App Store Best of 2013Blastron
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Web Marketing And Analytics ManagerThe Walt Disney Company Jan 2012 - Aug 2012Burbank, Ca, UsCreated the strategy, managed and executed web marketing and optimization projects. Monitored and provided analyses of website and campaign performance. -
Web AnalystThe Walt Disney Company Apr 2010 - Jan 2012Burbank, Ca, UsMonitored overall website performance, implemented online asset tracking, website optimization testing and marketing campaign performance analysis.
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Internet Marketing & Web Optimization ManagerBroad Street Services May 2009 - Mar 2010Managed the web analytics, conversion optimization, SEO, SEM, social media, user experience and online media buy programs.
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Web Optimization SpecialistRiptown.Com Media/Fiver Media May 2008 - Apr 2009CaBuilt and implemented optimization strategies and tests for various marketing efforts. -
Affiliate Program CoordinatorRiptown.Com Media/Fiver Media May 2007 - May 2008CaCreated and tested affiliate marketing materials such as landing pages and banner ads. Supported the affiliate marketing team and manager. Developed a robust portal for affiliates to get performance reports, marketing assets and account information from.
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Affiliate AdministratorRiptown.Com Media/Fiver Media Jan 2007 - May 2007CaSupported the affiliate team with banner ad traffic management, player verifications, affiliate commission statements and streamlined the team's processes.
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AdmissionsVancouver Film School 2004 - 2007Vancouver, Bc, Ca -
AdmissionsThe Art Institute Of Vancouver 2000 - 2004Atlanta, Georgia, Us
Callie J. Skills
Callie J. Education Details
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Australian Institute Of BusinessMaster Of Business Administration - Mba -
Uc IrvineWeb Analytics
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The University Of British ColumbiaWeb Analytics
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British Columbia Institute Of TechnologyWeb Development
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The Art Institute Of VancouverMultimedia
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Macewan UniversityFine Art
Frequently Asked Questions about Callie J.
What company does Callie J. work for?
Callie J. works for Ares Interactive, Inc.
What is Callie J.'s role at the current company?
Callie J.'s current role is Senior Brand & Product Marketing Leader | Gaming, Entertainment & B2C | Branding, Strategy, Leadership, Content, Optimization, Web, Mobile, PC | Built high-performing teams driving >400M Players | xKabam | xDisney.
What is Callie J.'s email address?
Callie J.'s email address is ca****@****ail.com
What is Callie J.'s direct phone number?
Callie J.'s direct phone number is +160425*****
What schools did Callie J. attend?
Callie J. attended Australian Institute Of Business, Uc Irvine, The University Of British Columbia, British Columbia Institute Of Technology, The Art Institute Of Vancouver, Macewan University.
What skills is Callie J. known for?
Callie J. has skills like Web Analytics, Online Marketing, Seo, User Experience, Online Advertising, Digital Marketing, Email Marketing, Omniture, Conversion Optimization, Google Analytics, Sem, Affiliate Marketing.
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