Callie Baker Email & Phone Number

New York, New York, Us

New York, New York, Us

Clients include Nutrafol, KULE, Shoptalk, Found For The Home, Bohemian Digital, Fit For Broadway, Kalisa Augustine, Retorra Rugs, and Events by English.

New York, New York, Us

• End-to-end product owner managing strategy, roadmap, release planning, technical specifications, launch and customer outreach.• Led a team of 6 across development, UX, and visual design.• Implemented and managed all software integrations including Salesforce, Hubspot, Mailchimp, Google Analytics, and Mixpanel. • Owned analytics tracking, reporting and analysis to determine success of product launches and improvements needed.• Partnered with Marketing, Sales and reported directly into CEO.

New York, Ny, Us

• Managed segmentation strategy for email campaigns to deliver on business objectives such consumer acquisition, retention, and inventory sell through.• Partnered with Brand Marketing on robust A/B testing strategy for email campaigns to measure effectiveness of several levers including subject line, time of day, and dynamic email content• Maintained and delivered comprehensive weekly email report to key stakeholders that enabled collaboration on insights and implementation of new strategies• Analyzed consumer behavior and site activity to provide strategic insights to improve conversion and site experience.• Owned A/B Testing and Personalization campaign creation and performance recaps across product recommendation campaigns, targeted marketing messages, and user experience tests.• Tracked and reported on public relations campaigns to understand impact to site performance.

New York, Ny, Us

• Owned digital analytics and site performance for the $180M eCommerce business, uncovering opportunities to directly improve demand performance.• Led communication with partners across Planning, Merchandise, Production, Online Marketing, and Site Operations to leverage insights from web to inform success of companywide campaigns, product floor sets, and promotions. • Developed and produced strategic KPI reporting including actionable recommendations to executive management covering site content, online marketing, and merchandising.• Maintained existing vendor relationships with analytics and A/B testing partners, including managing tool upgrades, QA, and launching new technologies. • Owned A/B Testing and Personalization campaign creation and performance recaps.

New York, New York, Us

• Developed and managed multiple reports supporting eCommerce, digital marketing tactics, mobile (mCommerce & tablet), and merchandise performance. Reports are delivered to group of C-level executives on a weekly basis.• Partnered with Digital Marketing & CRM teams to connect multiple data sources in order to develop a multi-faceted view of online customer• Empowered cross functional partners to use SiteCatalyst data in an effort to optimize their programs• Worked closely with development partner & consultant to implement SiteCatalyst tagging updates, according to business requirements and best practices, including site replatform and last click attribution implementation.• Supervised Social Media / Mobile coordinator

New York, New York, Us

• Built brand presence on multiple social platforms from ideation to launch to optimization (Facebook, Twitter, Pinterest, Instagram, Tumblr Google+)• Grew brand’s social audience by 143% from 360,691 to 874,849 fans• Coded Tumblr blog with custom theme and SEO optimization• Developed and maintain weekly reporting on m-commerce site that was distributed to senior management

Los Angeles, Us

• Assisted with administrative tasks• Designed and published company website (www.kmifilms.com)• Managed details for company travels • Read scripts and provide detailed summary reports

Town And Country, Missouri, Us

• Interviewed all members for committee positions and Executive board positions• Restructured Organization Chart to better suit the needs of the chapter• Developed website for chapter to provide information for members

• Developed and maintained Facebook business page• Designed and managed Twitter campaign with SponsoredTweets.com• Coordinated a focus group of 12 Loyola Marymount students for new product• Conducted research and handled implementation of strategic marketing actions

London, England, Gb

• Managed client account receivables, purchase and sales ledger• Responsible for invoicing clients and sending out job orders• Gained insight to the PR Industry through company wide meetings

Santa Monica, California, Us

• Promoted events via social networking sites• Prepared weekly online marketing summaries• Distributed online tour date to increase event attendance and broaden band awareness

Town And Country, Missouri, Us

• Managed all financial aspects of a 110 member organization• Developed and maintained annual budget for entire chapter of $115,000

• Worked on branding of company website• Administrative Tasks

Us

• Interpreted 10-Q forms of clients and recorded findings in Excel• Analyzed client’s performance in road shows, conferences, and events• Produced report of analysis sent to clients, in PowerPoint and Excel formats

• Developed presentation materials• Executed buying trips for materials

Bachelor Of Business Administration - Bba, Marketing, Finance

Business