Customer Marketing & Advocacy Manager
Philadelphia, Pa, Us
At Guru, we believe the knowledge you need to do your job should find you. Guru unifies your internal knowledge, verifies its accuracy, and empowers your revenue teams. Using AI, Guru can even suggest relevant knowledge to you in real-time without you having to search for it. Modern enterprises like Shopify (NYSE:SHOP), Yext (NYSE:YEXT), Spotify (NYSE:SPOT), Square (NYSE:SQ), and more use Guru. So do fast-growing private companies like Intercom, Procore, Looker, InVision, and more.Guru is backed by Emergence Capital, FirstMark Capital, MSD Capital, Slack Fund, and Salesforce Ventures. If you have a hard time finding the knowledge you need to do your job - documents, best practices, tribal know-how - it might be time to bring Guru into your organization.____________________________Develop data-backed, global community programming, including monthly user events, to drive co-marketing opportunities, peer-to-peer learning, and product adoption; results to date contributed to 68% increase in annual recurring revenue (ARR)Partner closely with Sales, CX, and Product leaders to enable go-to market teams around case studies and other customer assets; contributed to 2X conversion rate in 2021Launch bi-annual customer surveys; results include use-case focused social proof, customer reference pipeline, and above average click-through-rate (CTR) & response rateResponsible for bi-weekly newsletter to engage 100k+ product users; increased engagement rate and audience sizeManage G2 customer review strategy, budget, and execution; results include 3X # of monthly reviews and consistent recognition in quarterly and annual G2 Awards