Cyber Collective is a nonprofit organization empowering a social network of individuals influencing a better internet. We're expanding Internet culture to include an empowered perspective around digital safety, privacy and wellbeing.Our team and board are made up of best-in-class cybersecurity specialists, ethicists, tech philosophers, and researchers that have dedicated their work to serving those most susceptible to the negative impacts of technology.Learn more about us here: https://www.cybercollective.org/

At Guru, we believe the knowledge you need to do your job should find you. Guru unifies your internal knowledge, verifies its accuracy, and empowers your revenue teams. Using AI, Guru can even suggest relevant knowledge to you in real-time without you having to search for it. Modern enterprises like Shopify (NYSE:SHOP), Yext (NYSE:YEXT), Spotify (NYSE:SPOT), Square (NYSE:SQ), and more use Guru. So do fast-growing private companies like Intercom, Procore, Looker, InVision, and more.Guru is backed by Emergence Capital, FirstMark Capital, MSD Capital, Slack Fund, and Salesforce Ventures. If you have a hard time finding the knowledge you need to do your job - documents, best practices, tribal know-how - it might be time to bring Guru into your organization.____________________________Develop data-backed, global community programming, including monthly user events, to drive co-marketing opportunities, peer-to-peer learning, and product adoption; results to date contributed to 68% increase in annual recurring revenue (ARR)Partner closely with Sales, CX, and Product leaders to enable go-to market teams around case studies and other customer assets; contributed to 2X conversion rate in 2021Launch bi-annual customer surveys; results include use-case focused social proof, customer reference pipeline, and above average click-through-rate (CTR) & response rateResponsible for bi-weekly newsletter to engage 100k+ product users; increased engagement rate and audience sizeManage G2 customer review strategy, budget, and execution; results include 3X # of monthly reviews and consistent recognition in quarterly and annual G2 Awards

• Consulted small businesses on brand, social media, and digital marketing strategy• Designed social media and influencer campaigns to build and engage “communities ofchampions” for CPG brands• Supported service-based business owners in scaling their businesses by developing incomestrategy and designing digital income streams• Created brand assets including logos, websites, custom photography and videography• Launched personal brand and online platform to document career journey and inspire othersto take an entrepreneurial approach to their work• Produced over 100 videos on entrepreneurship, marketing, personal growth, and travel generating over 14,000 views

Increased brand awareness of Certified B Corporations - socially and environmentallyresponsible companies such as Patagonia, Athleta, and Danone - through campaigns focused on influencer activation and public engagementManaged 20+ cross-functional internal team, 5 external agencies, B Corp steering committee,and sponsor relationships to launch the Vote Every Day Campaign. Included the first B CorpNYC Pop Up and $100K media buy over 6 weeksCreated scalable resources and toolkits for B Corp community to maintaincorrect brand usage, participate in campaigns and increase public awarenessDirected brand activation at community facing events on a national level, including B Lab’sannual Champions Retreat, C-Suite events, B Corp Employee Engagement Events, Vote EveryDay Pop Up, and conferences (i.e. Expo West, Sustainable Brands). Managed $25,000K+budget, creative direction, and vendor coordination of activationsDesigned 2018 global community activation campaign “B Corp Month” which resulted in500+ unique downloads of campaign toolkit, 350+ participating B Corps worldwide, over650,000 reach with only $300 spent in boosted posts

Transitioned content strategy from print to digital to inform, educate, empower, and inspireaudience around the B Corp MovementSupported creation of medium publication bthechange.com in 2016, now has 15,000+followers // 7,500 email subscribersSpearheaded new social media strategy focused on a broader audience, increased totalfollowing from 2017-2018 by close to 20%Optimized reactive public relations process to nurture media list and inform PR strategy;resulted in over 400 press hits in 2018 (including press hits in Forbes, Fast Company)

• Guided women from empathy to impact through a series of design thinking eventsfocused on building entrepreneurial skills and problem-solving local community challenges• Manage branding, marketing, and business development initiatives• Executed strategic promotional plan for 2015 crowdfunding campaign andproduced campaign video

• Facilitate property management via accounts receivable through rent, security deposit, and late fee collection• Manage resident records and account receipts• Maintain customer service relationsWebsite Creator and Content Manager:http://www.jeramarplaza.com/

• Consulted on brand and social media strategy • Incorporated new technologies to team system to increase efficiency• Managed agreement of sale deadlines and team organization

• Further developed team stucture and communications systems by leadingdiscussions with CEO and team members• Defined the current state of team business processes to support teamexpansion goals• Delivered first iteration of Operations Manual

• Aid in business development initiatives• Participate in creative design process for clients• Focus on implementing Agency's personal marketing goals

• Consult on brand and social media strategy • Manage social media content• Research, implement, and monitor the results of social media strategies

• Managed the creative needs of clients, from initial evaluation to rebranding initiatives • Created both written and visual content for client’s social media channels, researching, developing, and executing social media strategies, campaigns, and contests• Conceptualized and designed clients’ marketing materials, websites, and advertising campaigns, both print and digital

• Created and developed promotions, campaigns, strategic advertising plans, and advertisements for local advertisers, in-house promotions and national clients• Utilized Adobe Illustrator and Photoshop to design clients newspaper, web, and app ads• Worked closely with the Sales, Layout, and Business Operations departments

The Silva GroupPam Butera Team