Callie Sierra Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Partner with clients to develop and execute integrated marketing strategies, campaigns, and programs to drive revenue, support product launches, and drive customer demand.

Cardiff, Wales, United Kingdom

• Defined marketing strategy and led all marketing initiatives, including partner marketing, branding, digital marketing, demand generation, sales enablement, and event management.
• Managed partner marketing efforts and worked closely with strategic partners to plan and execute joint marketing initiatives.
• Defined and oversaw GTM product launch processes to effectively guide cross-functional efforts across distributed teams, resulting in coordinated launches and optimized sales success.
• Partnered with the services, product, and sales teams to define the product roadmap and develop a successful product messaging strategy.
• Managed, promoted, and executed virtual and in-person client events

Ashford, England, United Kingdom

• Collaborate with start-ups and small and mid-size businesses around the world to develop and implement customer-centric marketing programs.
• Evaluate, size, and segment clients' market positions, identify growth opportunities, and develop comprehensive, multi-channel marketing strategies and campaigns to drive company growth.
• Partner with clients to promote and enhance their company's reputation, credibility, and awareness through brand development, thought leadership, and public relations.
• Provide editorial strategy, design, production, and distribution of brand content and marketing collateral, including case studies, newsletters, sales brochures, blog posts, white papers, and other thought leadership.
• Develop and managed targeted, integrated digital marketing campaigns, including website development, design, positioning, copywriting, email marketing, and social media.
• Liase with clients to organize, manage, and promote events, including webinars, trade shows, user groups, and client events.

Boston, Massachusetts, United States

Responsible for developing and implementing an integrated, multi-channel marketing strategy to drive growth for the North American mid-market sales channel.

San Francisco, California, United States

• Partnered with Silicon Valley start-ups to develop, manage, and execute tech-driven marketing strategies. Included brand development, digital marketing, event marketing and content creation.
• Hired as interim Marketing Director for Vayable, a travel tech start-up, to drive content marketing and digital marketing efforts. Also developed hiring process and led hiring efforts.
• Partnered with Web2Print Experts, a print services provider, to develop an event marketing strategy for new training series. Led direct marketing and demand generation efforts.

Chicago

Hired as Marketing Manager to develop and implement marketing strategy for new Small & Medium Business division. Quickly promoted to oversee all marketing activities, including SEM, SEO, digital campaigns, marketing communications, branding, public relations, and internal communications. Managed a team of two employees.

Chicago

Created and implemented integrated strategic marketing and communication plans to build brand awareness, drive lead generation, and enhance client engagement. Developed and oversaw editorial calendar for all online and print communications, including social media platforms, press opportunities, monthly webinar series, and Insight Video Series.

Chicago

Led all marketing technology initiatives, including website, product-specific mini-sites, CRM, web analytics, and email marketing. Created and managed project plans, functional and visual requirements, resources, and schedules.

Chicago

Developed and executed all marketing efforts, including sales support, internal and client events and public relations.