• Adapt vision and strategy for restaurant and area-level marketing plans in Tarrant County to achieve business goals.• Evaluate the effectiveness of marketing strategies, tactics and programs- provide insight on media tactics including TV, out of home, radio, and digital elements. • Leverage report analytics to reconfigure partnership properties to drive profitability. • Manage sponsorship relationships and negotiation.• Simultaneously mentor 12 restaurant operators on marketing systems and best practices, guiding them through the execution of over 3000 community events and initiatives per calendar year.

• Supported Area Leaders of Marketing in day-to-day marketing activity, executedbrand and local initiatives, and Restaurant Operator support.• Provided coverage and served as interim Area Leader of Marketing for ALMs asneeded to ensure consistent Restaurant support.• Assisted in establishing and continuing partnerships that drive sustainable toplinegrowth and provide genuine local brand presence.• Showcased best practices for local regional teams, contributing to the opening of15 new restaurants across 6 different markets

•Built brand awareness and established relationships with philanthropicorganizations, social groups, and community members turning the Oklahoma Citystore into the company’s highest volume satellite location. •Organized and executed one of the most-attended and highest-revenue producing GrandOpening events in the company during years active.•Created processes for managing and tracking thousands of donation requests, acrucial efficiency exercise and the approach was rolled out nationally.

•Built relationships with non-profits and charities to facilitate donation opportunities.•Coordinated and executed successful off-site community events and trunk shows.•Promoted after 6-months into a newly created field role

•Work as a team member with other PR professionals on multiple client accounts•Assist with media outreach and news pitching efforts•Monitor media for client-related news; produce reports

•Assisted with projects aimed at improving internal communication processes•Performed research regarding current corporate communication vehicles •Prepared reports and presentations summarizing findings •Presented research to department directors

•Networked with local contacts to gain marketing mission opportunities •Planned marketing missions based on local events for each week•Drove brand loyalty by creating one-on-one experience with consumers•Activated new consumers by providing knowledge about the Red Bull brand