Calli Gutknecht Email & Phone Number

Angleton, Tx, Us

Plano, Tx, Us

Plano, Tx, Us

- Lead and manage search and social campaigns for clients across the endurance and youth and education space, with performance. In 2021, my top performing client saw a 2800% ROAS. - Co-led the onboarding, testing, and implementation of EventStream from Tealium, as ACTIVE's solution for Facebook campaign tracking post-iOS 14.- Serve client base of 100+ organizations in varying markets (endurance, youth and education, and local public sector) in all services we provide including consulting, SEO, search and social campaigns, project and account management and reporting. - Provide quarterly performance report to executive leadership, reviewing client engagement metrics, campaign performance, and pipeline updates.- Collaborate with cross-functional teams on client services, sales and marketing collateral, advanced analytics troubleshooting, and B2B marketing efforts.- Led a team (pre-COVID) of two Digital Marketing Consultants within the Digital Marketing Services department; Responsibilities included establishing and implementing workflows and processes for both internal and external use, managing client requests, work load and providing assistance where needed. - Introduced 5 new services to market by developing the structure, aiding in the marketing collateral and creating additional resources for the sales team.

St. Louis, Mo, Us

- Co-led content and project planning and execution for global brand newsroom. Projects included microsite management, press release coordination and publishing, natural disasters, and news/updates from sub-organizations within the client's company.- Aided in the strategy and production of landing pages, videos and campaign content.- Facilitated client communications and partnership, working in-office with the client several days a week.

Plano, Tx, Us

- Served as the team lead after being with the company for nine months; Led technical and service initiatives around digital marketing consulting and agency services.- Provided digital marketing consulting services for approximately 50+ clients monthly in multiple markets. - Facilitated client conversations and understanding around analytics and tracking, SEO, and overall website strategies.- Implemented tracking for optimal analytics data collection for platforms such as Google Analytics, Facebook, Google Ads, Crazy Egg, Quantcast, Rakuten, AWIN, etc. via Google Tag Manager - Collaborated with cross-functional teams on a variety efforts including marketing collateral, advanced analytics troubleshooting and agency digital marketing campaign needs.

- Initiated and led social media strategy for multiple agency accounts- Consulted on brand strategy for multiple accounts, specifically in the area of communication voice and tone- Collaborated on social media calendars and wrote content for a state university client

San Antonio, Texas, Us

As Assistant Account Executive: - Coordinated account and creative efforts to develop both digital and traditional campaigns for multiple clients, over a variety of industries including CPG, financial, and pet food- Managed internal production and direction of web graphics/artwork including social media content, digital contest content, digital coupons and website graphics- Managed client events from beginning to end including planning timelines and budget, space, equipment, products, street team and reporting - Managed client expectations, coordinated needs and deliverables between agency and vendors for a variety of clients and project typesAs Social Media Specialist: - Lead all paid and organic social media projects from both a strategy perspective and execution including copy and creative development and implementation - Supported client SEO and listing management needs, working in Google Analytics, Moz and Screaming Frog to facilitate these efforts- Collaborated with and managed relationships with third party vendors outsourced to provide digital marketing campaign and website development support- Owned all prospective client digital marketing audits- Responsible for community management strategy and implementation

Addison, Texas, Us

- Developed creative and copy for multiple social media clients monthly and provided quarterly benchmark reports- Served as a social media community management monitor for a global communications brand; this included both day-to-day content as well as critical ”crisis” periods - Monitored, reported, and provided recommendations on online reviews for medical client groups- Functioned as implementation point of contact regarding all social media content for two personalities- Wrote copy for and designed regular newsletter and notification e-blasts in iContact

Abilene, Texas, Us

Started position as an intern, and was promoted to a paid position on the team within a week. Responsibilities included curating and developed social media content for an array of clients, focusing mostly on Facebook, Pinterest and LinkedIn. Ideated and composed several blog articles for the agency site, as well as a handful of clients; blog topics ranged from marketing tips to local business promotionWas also involved in creative strategy and brand concepts, and some graphic design.

Worked on three separate accounts:- Pura Vida, a local salon and spa. Work responsibilities included developing social media marketing strategies, event planning, and brand concepts. - P4X account (Play For Rex). Team aided the foundation in the area of events and promotions planning and execution.- Morris & Mitchell. Aided in developing and implementing social media content for the agency.

Chapel Hill, North Carolina, Us

Sold advertising in a multi-faceted collegiate focused platform to build awareness of local businesses with students; Advertising was targeted specifically towards the Abilene Christian University and Hardin Simmons University communities.