Client(s): Elanco Animal Health, Purina Dairy Feed / Land O'Lakes Animal Milk Solutions, Cotton Incorporated, Cultiva• Led development and execution of PR campaigns for a major agency client, resulting in a 30% YoY increase in media coverage.• Reinforced brand strategy, communications frameworks and customer journeys across PR clients.• Implemented agency metrics and insights reporting process, focusing on integrated, data-driven insights to improve performance.• Created and presented a proposal for a non-PR client, resulting in $50k in additional revenue for the agency.• Served as the client lead for the agency’s pro-bono grant program, overseeing a class of summer interns in implementing a marketing communications plan for the selected client.• Supervised one full-time staff member and summer interns and provided mentorship to junior staff members.

• Lead development and implementation of farmer communication plans to build awareness of the checkoff program and its results, while also growing support for dairy checkoff.• Oversaw agricultural media efforts to highlight dairy farmers or employees and dairy checkoff programming.• Provided expertise and guidance for effective communications best practices across the organization.

Client(s): BASF Ag Solutions• Served as primary contact to clients, providing leadership in areas of reputation management, media relations, content publishing and event management.• Provided strategic and tactical ideation and implementation in partnership with account service, creative, accounting and media teams.• Lead clients through challenges and new opportunities while offering a strong creative evaluation mindset, resulting in a trusted opinion valued of others. • Fostered and maintained the client/agency relationship, while also developing relationships with key media and industry partners.

Client(s): Boehringer Ingelheim, Verdesian Life Sciences, MN Agricultural Fertilizer Research and Education Council, and CHS Inc.• Collaborated with team members across the agency to plan, develop and execute campaigns that integrate client’s marketing and brand strategies, while managing a budget and setting expectations.• Managed day-to-day projects, content development and client contact.• Pitched story ideas to top industry media and arranged media opportunities and events.• Organized and implemented social content calendars and campaigns, while overseeing community management for client social channels.• Supervised and trained junior staff members.

• Managed the marketing and communications efforts of CHS Insurance, while ensuring the CHS Insurance brand was used consistently.

• Executed customers futures orders and developed and maintained rapport with multiple clients by conducting trades in a prompt and professional manner.

• Direct marketed client products using marketing techniques to increase brand awareness and drive sales for client accounts.

• Assisted in all activities and operations on my family's fourth-generation Holstein dairy farm.