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Callina has worked in the entertainment industry, with a specific focus on influencers, for over 10 years working with notable brands such as OREO, Southwest Airlines, Viacom - MTV, Universal Music and more. With her background in talent management, media, content development and public relations, she has a hyper ability to provide clients with a deep understanding of what produces high-quality relationships between influencers and brands. She has been a driving industry force for helping brands to assess new validation techniques for brand partnerships. She has worked with all levels of talent from micro influencers to celebrities and has built relationships with some of the top talent agencies across the country. Whether it’s sponsorship opportunities, social promotions or campaigns, Callina connects the dots for maximum exposure.
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Head Of Influencer CampaignsKomodo Dec 2022 - PresentWest End, England, Gb -
Partnerships ManagerLightricks Oct 2021 - Jan 2023Jerusalem, Jerusalem, IlInfluencer partnerships at Lightricks, an award-winning app developer with over 29M monthly active users. Featuring popular creator apps such as Facetune and Videoleap. -
Talent DirectorHireinfluence Sep 2016 - Oct 2021Los Angeles, Ca, UsHireInfluence is a global award-winning full-service influencer marketing agency for Fortune 1000 brands. HireInfluence primarily focuses on the custom design and execution of creative campaigns that join together brands and influencers to offer digital experiences and true value for core consumer audiences.- Managing execution of campaigns from planning and content creation to posting and reporting- Identify and outreach to influencers based on a specific set of criteria in various verticals- Assist in the development of strategy, timelines and reports for clients- Develop and nurture relationships with influencers and agencies- Produce contracts and insure deliverables are executed from both parties -
Brand Relations DirectorMilky Agency 2016 - Jul 2016
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Integrated Marketing Coordinator + Content Producer, Buzznet.ComSpinmedia, Inc. Aug 2013 - Mar 2015Los Angeles, Ca, UsField integrated marketing requests for Buzznet/Buzzmaker participation in campaignsCome up with ideas with Buzznet and IM team’s for creating campaigns that are authentic to Buzznet & our BuzzmakersWork with integrated marketing, sales, and branded entertainment teams to execute sold campaigns that involve Buzznet and our contributor networkSuggest/schedule & lock in talent for sales campaignsServe as point of contact for talent and integrated marketing through the entire campaignExecute and produce all aspects of sales campaigns related to Buzznet and Buzzmakers (writing Buzznet blogs, locking in social support from Buzzmakers, sending links back to the integrated marketing team, approvals, and coordinating compensation for talent)Assist with production on sales-related video & photo shoots with BuzzmakersCreate and maintain a calendar documenting all sales-related posts, features, social requirements, etc -
Senior Editor, Buzznet.ComSpinmedia, Inc. Aug 2013 - Mar 2015Los Angeles, Ca, Us -
Weekend Editor BuzznetSpinmedia, Inc. Jan 2013 - Aug 2013Los Angeles, Ca, UsCreate and edit editorial content and galleries for Buzznet websiteResponsible for managing Buzznet website and talent on weekndsPost Buzznet content to various social media sitesAssist marketing manager with social media content production -
Buzznet Marketing InternSpinmedia, Inc. Sep 2012 - Jan 2013Los Angeles, Ca, Us•Assisted marketing manager with contests and promotions•Contributed ideas and content on all social media platforms•Spearheaded promotions to help grow social outreach on Instagram, Twitter etc.•Assisted with growing external referrals through distributing Buzznet content to external sites and social networks•Fansite outreach and seeding•Pitched and created editorial content and galleries for Buzznet website•Maintained marketing departments Fansite database/contact sheet•Offered researched ideas and theories on ways to grow external traffic -
Social Media Strategist InternBlue Wave Marketing & Promotions Jan 2012 - May 2012Boston, Ma, Us•Using social media techniques through Twitter, Facebook, LinkedIn and Pinterest in order to increase traffic and visibility of Blue Wave Marketing & Promotions•Weekly blogging on marketing trends, technology and video, digital and social media•Apply marketing research and development methods to learn and understand emerging trends and technologies•Assisted in making phone calls out to other businesses, through Blue Wave’s database, to help generate sales -
Marketing DirectorYour Magazine Emerson Aug 2011 - May 2012Responsible for directing and conducting an entire marketing teamOrganizing and running events and fundraisers for the magazineCreating a social media platform and handling Facebook and Twitter pages. Contacting business owners for advertisement sales and placements in magazineResponsible for creating and gaining readership through the entire Emerson college community of Your Magazine
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Marketing InternBurst Media May 2011 - Aug 2011•Assist the Director of Marketing, Marketing Communications Specialist and Marketing Analyst with assigned projects on a weekly and daily basis•Utilize web-based tools to build sales and marketing prospect lists to support outside, inside and brand-focused sales efforts•Help monitor and report on the companys social media initiatives, including making informed recommendations to strengthen program effectiveness•Assist in the copy writing and development of sales collateral and other marketing communication materials•Run ComScore to research material for client and audience snapshots
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Freelance Public Relations ConsultantDiamond Girls Jan 2011 - May 2011Worked within a small group to create a public relations campaign for local nonprofit organization Diamond Girls (Roxbury, MA). Wrote and presented market analyses, strategy reports, tutorials, and marketing materials.
Callina Patterson Skills
Callina Patterson Education Details
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Emerson CollegeAdvertising & Entertainment Marketing; Business Minor -
Southern New Hampshire UniversityFashion Merchandising -
Central Catholic
Frequently Asked Questions about Callina Patterson
What company does Callina Patterson work for?
Callina Patterson works for Komodo
What is Callina Patterson's role at the current company?
Callina Patterson's current role is Influencer Marketing.
What is Callina Patterson's email address?
Callina Patterson's email address is ca****@****ail.com
What is Callina Patterson's direct phone number?
Callina Patterson's direct phone number is +121325*****
What schools did Callina Patterson attend?
Callina Patterson attended Emerson College, Southern New Hampshire University, Central Catholic.
What are some of Callina Patterson's interests?
Callina Patterson has interest in Fashion, Technology, Social Media, Dancing, Entertainment, Community.
What skills is Callina Patterson known for?
Callina Patterson has skills like Social Media Marketing, Facebook, Blogging, Social Media, Marketing, Integrated Marketing, Influencer Marketing, Social Media Communications, Communication, Event Management.
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