Calli Olson Email & Phone Number

Owatonna, Minnesota, United States

Owatonna, Minnesota, United States

Northfield, Minnesota

Minneapolis, Minnesota

Owatonna, Mn

Owatonna Hospital, part of Allina Health is a non-profit regional medical center committed to providing quality, comprehensive care to patients in and around Steele County, Minnesota. Each year, the hospital provides a full range of inpatient, outpatient and emergency care services, as well as home and palliative care and hospice.

*Social Media Maintenance: I manage Facebook, Twitter, YouTube and Jumo accounts. During the month of October, I spearheaded the "Facebook FanRaiser Campaign" which increased fan base by 51% through the use of an incentive-based treasure hunt. Summit is currently ranked #1 as a referral site.*Website Management: I manage and maintain the SAOIC website's information and content. Since July, traffic and time spent on the SAOIC website has increased through the use of video, web and viral marketing. -Summit Blog: created, produced and maintain - ranked #6 on top website landing pages (701 hits since its September launch) -Student Videos: capture and maintain student videos on YouTube and website.*Created/Maintain Marketing Communication Materials: traditional brochures, advertisements, course catalogs, Annual Report, newsletters, fact sheets and donor pre-made packets. -Developed (wrote/edited content) Summer 2010 and Fall 2010 newsletter "The Summit", which was sent to more than 3,000 individuals in the donor community -Flyering: created/implemented display of flyers throughout North Minneapolis area -Donor Letters: created/send out donor letters per relevant media coverage*E-Communications: maximized Summit's exposure through coordinated mass emails through Constant Contact*Strategic and Brand Marketing: Drafted/completed 2010-2011 Strategic Plan with marketing-driven goals in mind; drafted/completed 2010-2011 marketing calendar; maintain brand consistency*Campaign Coordination: -2010 United Way Campaign: "Fall Into the Spirit of Living United" - orchestrated event details through weekly emails, kick-off party and incentive drawings -2010 Give to the Max: orchestrated event details through e-marketing reminders, blog and incentive updates; rasied over $4,000*Media Monitoring: monitor advertisements, feature stories and PR in print and online publications

-Public Relations & Marketing: *Designed/edited press releases, feature stories, booklets and flyers-Website Intranet Maintenance: *Updated content daily (This Day in History & PR pieces)-Social Media Maintenance: *Facebook/Twitter accounts-Media Monitoring: *Monitored press releases, advertisements and feature stories in print and online publications-Client Base Management: *Updated client information using Razor's Edge software

-Public Relations and Marketing: *Designed/edited press releases, flyers and booklets-Development: *Designed and implemented a 2009 Summer Safety Sessions;-Wrote/edited Donor Publication and Summer Newsletter-Social Media Maintenance: *Facebook account

-Website Intranet Maintenance: *Designed/edited Emergency Management section of website-Public Relations: *Composed press release templates for Emergency Management Department *Refreshed contact lists for publics in Rochester community-Meeting Tracking: *Kept minutes for weekly Emergency Management meetings *Composed and sent out meeting minutes to weekly attendees

-Media Relations: *Prepared and gave interviews to prominent individuals in Whitewater community *Wrote/edited press release and feature stories for university website-General Adminstrative Duties: *Answered telephones; Directed phone calls *Learned to operate under tight deadlines and between multiple sources

-Community Relations: *Researched which markets were underutilzed to build relationships with potential sponsors, donors, investors and volunteers-Client Base Management: *Updated contact information for sponsors and community members-Public Relations and Marketing: *Designed/edited special promotions, press releases, print/outdoor advertisements, auction items and major operations for events-Development: *Orchestrated two main events (Night at the Eau Claire Express and Free Enterprise Invitational)-Media Monitoring: *Tracked news articles, feature stories and advertisements-General Administrative Duties: *Answered telephones; Photocopied documents; Updated Excel spreadsheets for special events

General Administrative Duties: *Answered telephones-Organized and folded patient letters-Stocked supplies-Learned to operate in a conservative medical environment

M.S., Mass Communication

B.A., Mass Communication-Public Relations