Callista is an accomplished Creative with over 17 years of multifaceted expertise in graphic design, art, and photography. In addition to her extensive design experience, she holds dual certifications in Digital Marketing: a Certified Digital Marketing Professional (CDMP) with DMI and an AMA Professional Certified Marketer (PCM).As a seasoned professional, Callista brings a wealth of knowledge and skill to her role. Her background in both design and marketing equips her with a unique perspective, allowing her to create impactful and cohesive brand experiences across various platforms.Currently serving as the Senior Graphic Designer at Durvet Animal Health, she oversees various creative aspects, from establishing and maintaining the company's brand message to managing marketing collateral and overseeing advertising and social media. Her leadership in branding, package design, and environmental design has notably elevated customer engagement and brand loyalty.Key Achievements:- Revitalized Durvet's brand, resulting in improved customer engagement.- Created cost-effective package designs that resonate with consumers.- Set industry standards in trade show booth designs.- Enhanced Durvet's website user experience, leading to boosted customer retention.- Achieved high ROI through balanced advertising campaigns.In recent years, Callista has focused on mentoring emerging talent, fostering a culture of professional growth at Durvet. She is also actively involved in the community, notably contributing to the Kansas City Chalk and Walk Festival to support art education.As a well-respected leader, Callista is as committed to shaping future designers as she is to executing standout design.