Digital Marketing Specialist, focusing on strategic planning, Graduated in Advertising from FMU. Currently studying my post graduate degree in Digital Business at USP.Expert in planning, consumer insights analysis, creation and measurement of communication, marketing and sales actions.Responsible for managing branding campaigns and B2C and B2B sales actions, in the areas: Industrial, Commercial and Service Provision.Main attributes:• SEO Analysis and Implementation;• Implementation, creation and measurement of Sponsored links (Google Ads, Social Ads and Bing) of institutional and commercial sites;• Digital Content Management (Facebook, Instagram and Youtube);• Presentation of results (conversion metrics and branding);• Content Marketing (Management of themes and correction of texts);• Management of Blogs (Writing, analysis of articles, correction of texts and creation of digital banner);• Email marketing campaigns;• Creation of Communication Rules;• Creation of printed and digital materials;• Cross Marketing with brands and Influencers;• Research of new opportunities and technologies;• Strategic planning and actions;Technical knowledge:• Paid Media: Google Ads, Facebook Ads, Bing and Pinterest Ads;• Data: Excel, Tableau, DataStudio, Google Analytics, Tag Manager (GTM), Power BI;• Marketing and Commercial Automation: RD Station, SalesForce, Hootsuit, mLabs, creative studio (Facebook);• Methodologies: Growth Hacking, Cross Marketing, Agile Methodology (Scrum and Kanban), Influence Marketing;• Projects: Miro, Asana, Trello and RunrunIt.• Creation: Figma, Adobe Illustrator, Photoshop, InDesign and Corel Draw.