Natasha S. Email and Phone Number

Increased digital advertising revenue for our local sports teams (Minnesota Wild, Timberwolves, Twins, Milwaukee Bucks, and the Brewers) using Streaming, Sports OTT, and CTV offerings. Collaborated with cross-functional teams and account executives to develop omnichannel media proposals that successfully helped close incremental and new business deals, generating over $10 million in annual revenue.Attended weekly meetings with C-Level decision makers, local business owners, and… Show more Increased digital advertising revenue for our local sports teams (Minnesota Wild, Timberwolves, Twins, Milwaukee Bucks, and the Brewers) using Streaming, Sports OTT, and CTV offerings. Collaborated with cross-functional teams and account executives to develop omnichannel media proposals that successfully helped close incremental and new business deals, generating over $10 million in annual revenue.Attended weekly meetings with C-Level decision makers, local business owners, and large media agencies and hosted and attended events on behalf of Bally Sports.Conducted weekly 1:1 with Account Executives, and the digital support team. Provided mentorship and continuous digital education to our sales team. Show less

Managed, mentored, and remotely grew a team of eight campaign managers. Traveled to local markets to train digital teams on product offerings, processes, workflows, service level agreements, and KPIs.Implemented processes and new initiatives that increased team effectiveness and fostered a culture focused on learning, growth, customer satisfaction, and successful campaigns.Worked with cross-functional teams to introduce new solution offerings and initiatives. Also, we served as… Show more Managed, mentored, and remotely grew a team of eight campaign managers. Traveled to local markets to train digital teams on product offerings, processes, workflows, service level agreements, and KPIs.Implemented processes and new initiatives that increased team effectiveness and fostered a culture focused on learning, growth, customer satisfaction, and successful campaigns.Worked with cross-functional teams to introduce new solution offerings and initiatives. Also, we served as the point of contact for sales/operations escalations, including exceptions, campaign problem-solving, and staffing support concerns. Show less

COX MEDIA GROUP– ATLANTA, GA (2012-2019)DIGITAL CAMPAIGN MANAGER (CMG CORPORATE) – 3/2016 – 1/2019 Worked with local market digital sales teams and centralized fulfillment providers to ensure timely fulfillment of digital campaigns exceeding client expectations. Assisted in the high-priority implementation and rollout of a new order management system for CMG broadcast markets by providing training and guidance on best practices for processes related to order management systems and… Show more COX MEDIA GROUP– ATLANTA, GA (2012-2019)DIGITAL CAMPAIGN MANAGER (CMG CORPORATE) – 3/2016 – 1/2019 Worked with local market digital sales teams and centralized fulfillment providers to ensure timely fulfillment of digital campaigns exceeding client expectations. Assisted in the high-priority implementation and rollout of a new order management system for CMG broadcast markets by providing training and guidance on best practices for processes related to order management systems and offering training to assigned markets. Prepared monthly campaign performance reports, including key metrics and goal attainment for assigned markets and clients.COX MEDIA GROUP - (THE ATLANTA JOURNAL-CONSTITUTION) ACCOUNT EXECUTIVE – 8/2012 – 3/2016Developed territory and secured revenue by actively identifying, pursuing new leads, acquiring accounts, and managing client relationships.Focused on the client’s ideal target consumers and uncovered new opportunities for profitability, growth, and development.Daily activity included conducting daily/weekly face-to-face meetings with decision-makers cold calling & prospecting, identifying ideal client opportunities, presentation, and negotiation through the close of the sale. Show less

Daily activity included conducting daily/weekly face to face meetings with decision-makers, cold calling & prospecting, identifying ideal client opportunities, presentation, and negotiation through close of the sale Coordinate all elements of on-air & digital campaigns, promotions, and special programs including creative idea generation, timely proposal submissions, execution of events, and client recapsResponsible for identifying and qualifying prospects, former customers, and… Show more Daily activity included conducting daily/weekly face to face meetings with decision-makers, cold calling & prospecting, identifying ideal client opportunities, presentation, and negotiation through close of the sale Coordinate all elements of on-air & digital campaigns, promotions, and special programs including creative idea generation, timely proposal submissions, execution of events, and client recapsResponsible for identifying and qualifying prospects, former customers, and existing customers to determine their need, interest level, and potential revenue opportunityManage and drive all sales activities and fundamental operations including client search & display campaigns from setting up to renewal Show less