Callum Armstrong Email and Phone Number
I'm an experienced social entrepreneur with a track record for innovative thinking, turning ideas into reality, and generating results.WHAT I DO: I empower businesses and environmental groups to grow their impact through education, content, and coaching.+ Paste & Publish - helps B2B services to turn their websites into 24/7 customer-getting machines. Our coaching programmes give clients the skills, capabilities, processes, and strategies to setup and scale their online marketing. Results guaranteed. --> www.pasteandpublish.com+ Conservation Amplified is a charity that creates interesting content and podcasts to share the stories of people helping nature. There are plenty of effective solutions to our biodiversity challenges that often don’t get noticed, and the biggest barriers to helping nature are awareness and funding. We amplify this great work to attract more awareness, volunteers and funding to this space. --> www.conservationamplified.orgWHO I WORK WITH:Our ideal customers in Paste & Publish are:+ B2B services that do a great job for clients and have a genuine desire to help.+ Who understand the value and potential of content marketing (having a consistent, evergreen source of customers finding them rather than needing to hunt for each sale).+ And want to get the results of successful content marketing in their business.If this sounds like you, let's chat!More info about me here --> www.callum.nz
Conservation Amplified
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Co-FounderConservation Amplified Jan 2020 - PresentNew Zealand"Amplifying Conservation. Helping Nature."Every day, people are doing awesome things to help nature thrive. There are plenty of effective solutions to our biodiversity challenges that often don’t get noticed, and the biggest barriers to helping nature are awareness and funding.To create lasting positive change for the environment, we need conservation to become mainstream. We need to bring the people helping nature into the spotlight. We need to make it easy for people from all walks of life to become more curious and excited about conservation.It’s only through building these foundations that we can expect society to demand more for nature… And how empowering would it be to live in a world where positivity and optimism around the environment are the norm?To help amplify conservation, we create interesting content sharing the stories of people helping nature, and host the 'People Helping Nature' podcast.Find out more at www.conservationamplified.org.
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Managing DirectorPaste & Publish Jan 2018 - PresentNew Zealand"Level up your content marketing"P&P provides content marketing coaching to B2B services to help them turn their websites into 24/7 customer-getting machines. We've delivered outsized results to clients from our years of operating as an agency (and previously as a freelance consultant), and now we're passing on our skills, strategies, systems and processes, to help build the internal marketing capabilities of our clients.We also provide free educational workshops and other marketing help environmental community groups from time to time, as a way to give back. Find out more at www.pasteandpublish.com -
Co-FounderImprove Your Business Jun 2023 - Aug 2024Everything we do at IYB is focused on helping businesses thrive.Business is an effective vehicle for bringing dreams to life and generating the resources to do what you want. It is also the backbone of our economy and a core foundation of our communities.Therefore, helping you to succeed in business and bring your own dreams to life (whatever that means for you) is our way of contributing towards a better tomorrow.We're here to help you work smarter in business and get better results by learning and improving, one step at a time.We publish a free fortnightly 3-5 minute newsletter that shares specific, actionable tips and advice that you can implement to improve your business in meaningful ways, one step at a time.Visit our website to check out the library of free newsletter trainings and subscribe: https://improveyourbusiness.substack.com/ -
FounderManuka Essentials Limited Feb 2018 - May 2023New Zealand"Personal care that you can feel good about"Retail brand with a portfolio of top-notch personal care products made using mānuka essential oil and other renewable plant extracts. Mānuka is one of the first plants to grow in a regenerating native NZ forest and the essential oil offers a powerful range of health benefits. When I discovered this, I started Mānuka Essentials to help create demand for mānuka oil (and therefore, reforestation).I also developed Mānuka Sensations, a sub-brand of Mānuka Essentials that distributes native plant extracts B2B and sells essential oil blends B2C.This business was sold to new owners in May 2023 and I am no longer involved. But I still use the products almost every day, because they're the best on the market!www.manukaessentials.comwww.manukasensations.nz
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Content Marketing ManagerA2X Aug 2020 - Jun 2022"Accurate ecommerce accounting, without the fuss"A2X is the leading ecommerce accounting automation for sellers and their accountants. It takes a previously time-consuming and error-prone task and simplifies it to just a few clicks.After writing content for A2X for a few years as a freelancer, my agency, Paste & Publish came on board to run the content marketing programme in August 2020. Over the course of our engagement, we set up a world-class content marketing programme. Key achievements:- 1500+% increase in organic search traffic from blog content.- 100+ long-form articles produced.- Developed the Ecommerce Accounting Hub.- Developed custom user experiences across strategic pages such as the blog homepage, accountant resources, downloads pages, and key long-form assets.- Developed 10+ top-notch lead magnets and inbound journeys.- Built inbound links and managed collaborations with leading tech brands such as Elementor, Monday.com, Sage, Ignition and more.www.a2xaccounting.com -
Co-FounderThe Boho Store Apr 2021 - Mar 202247 Devonport Road, Tauranga, Bay Of Plenty, New ZealandLocal wellness store with a twistThe Boho Store makes epic (mostly vegan) body care products, sells responsibly sourced crystals from around the world, stocks handmade crafts from local producers, and develops all sorts of fantastic products for around the home.I teamed up with Jess Elliot to take Boho Body Care Limited to the next level over the course of the 2021-22 financial year. Key achievements:- 500%+ growth in sales.- Rebranded to The Boho Store.- Upgraded our digital presence (www.boho.nz).- Set up the backend tech stack for success (ecommerce, email, accounting, payments etc.)- Established a consistent stream of online sales through Facebook ads. - Opened a physical retail shop in Piccadilly Arcade, Tauranga Central. - Set up a partner programme to empower local makers to succeed by providing the opportunity to rent space within the store.www.boho.nz
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Sales ConsultantCarlisle Flooring Feb 2015 - Aug 2017New ZealandDuring my time at Carlisle Flooring, I was a travelling sales rep that serviced most of our retailer clients throughout the top half of the North Island, and also the South Island. Key roles included merchandising, product education, sales and developing new distribution relationships. I also spent a summer managing the warehouse.Carlisle Flooring was acquired by Jacobsen Flooring.
Callum Armstrong Skills
Callum Armstrong Education Details
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Marketing
Frequently Asked Questions about Callum Armstrong
What company does Callum Armstrong work for?
Callum Armstrong works for Conservation Amplified
What is Callum Armstrong's role at the current company?
Callum Armstrong's current role is B2B Marketing Coach | Conservation Communicator | Founder of Paste & Publish | Co-founder of Conservation Amplified.
What schools did Callum Armstrong attend?
Callum Armstrong attended University Of Otago.
What skills is Callum Armstrong known for?
Callum Armstrong has skills like Marketing Strategy, Advertising, Marketing, Social Media, Social Media Marketing, Marketing Communications, Market Research, Teamwork, Leadership.
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