I started at Reach on Telesales which gave me great foundations to build upon. The role was advising small businesses on basic marketing ideas and strategies. This role quickly developed and I started to look after larger clients and campaigns, so much so I was promoted to a Key Account Director. I had continued success after moving roles now looking after some major clients throughout Lincolnshire and the Humber. The role now is built around supporting marketing teams within larger businesses and developing plans for these clients varying from one month to twelve month strategies. This job has enabled me to recommend marketing campaigns to a varied budget level ranging from 5K to 100K+. This role has really built my love for marketing and love the creativity in which I can explore with clients and how best to deliver ROI for them, sitting down after a campaign to discuss the success and how we can better develop to ensure a greater response is what I would say gives me the most satisfaction. Key responsibilities whilst in my role:• Reviewing accounts to ensure maximum response from marketing campaigns.• Planning digital marketing campaigns.• Liaising with different departments to ensure seamless campaigns for clients.• Working towards monthly and quarterly targets.• Ensuring Reach PLC is at the forefront of SME minds when thinking of digital marketing.• Building relationships so that clients feel comfortable with my recommendations

Key responsibilities whilst in my Sales and Marketing Executive role:• Generating leads for myself and the business development manager.• Attending appointments.• Negotiating with clients and upselling for longer campaigns.• Marketing responsibilities including social and website management.• Scheduling all output on social media channels creating a consistent identity

I was given the opportunity to develop my own management style, one which focussed on prioritising the client and leading by example. I had complete responsibility for selecting suppliers, negotiating prices and ordering stock. Leading a team of twenty staff, I became familiar with creating rotas, providing training and ensuring their progression.I have a wealth of experience in meeting sales targets, and not only achieved, but exceeded these targets, with summer 2017 achieving the highest profit so far. I can proficiently identify trends in sales and adjust staff and stock accordingly.I have had the opportunity of conducting telephone and face to face interviews, resulting in hiring, training and mentoring employees. I have also had training on having difficult conversations, how to line manage staff and the protocols when dismissing staff. Due to the nature of the work, flexibility and the ability to improvise were vital to the day to day management of the business. This included working seasonally, and building a strong and reliable enough client base during peak season to maintain targets throughout off season.