Callum McGrath is a Art Director & Designer specialising in infusing intentionality and precision within his respective projects, crafting beautiful and functional work through meaningful design. His creative philosophy emphasises the power of storytelling through design and visual communication to foster organic connections. Using design as a social tool to connect with like minded individuals to inspire positive change.Callum's experience within the industry spans; pattern drafting, garment grading, basic sewing skills, fabric selection, website design, marketing, product design, graphic design, illustration, creative direction, brand identity and packaging design.