Callum Taylor Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Marketing Lead

Melbourne, Victoria, Australia

- End to end responsibility for marketing and program analytics function for client lead behavioral change programs (up to a team of 12) - including resource planning, recruitment, onboarding and training, target and KPI implementation and maintenance.- Trusted advisor to senior leaders with the ability to respectfully manage upwards for both internal and external project stakeholders whilst building strong and influential relationships.- Manage team in creation and execution of program marketing strategies. Channels include email marketing, website, paid advertising, EDM and campaign management, design marketing and phone contact.- Developed and launched new service-based brands into markets which saw first year targets and KPI's exceeded.- Management of program team targets and reporting in alignment with client service level agreement. Involves regular monitoring and updating senior leadership on performance, flags and solutions.- Subject matter expert for all department technology software including: Dynamics 365, MailChimp, Alchemer, Matomo and standalone internal CRM instances. - Lead for Dynamics 365 proof of concept, design, rollout and governance - geared at increasing operational efficiency of client programs by up to 25%. Worked with international technology consulting teams to review project sprints in alignment with business requirements. Report progress via regular meetings to internal senior leadership committee.- Evaluate and apply risk mitigation strategies to the program administration team, to ensure data and information integrity across Australia and New Zealand.- Establish and independently run periodic reports, further identify and resolve any data issues/gaps before delivering client reports. - Worked with external audit companies to conduct annual SLA reviews pertaining to data accountability and quality assurance.

Melbourne, Victoria, Australia

- Oversee complete Marketing function with a team of 5. Including but not limited to; Graphic Design, Email Marketing, Communications, Copywriting, Social Media, PR and Data.- Developed and implemented 2020 marketing strategy including email strategy and design, social media strategy and event marketing strategy.- Conducted extensive analysis into the companies data. Redeveloped CRM reporting guidelines to improve the alignment with event target markets.- Streamlined the copywriting and proofing processes for all brochures and EDM's for over 300 events per year. This saw the turn around of 2 key staff members' time allocation to allow workload capacity to ad hoc projects.- Prepare and deliver monthly updates for General Manager, analysing the success & faults of that months campaigns.- Attend and actively participate in an array of company meetings to represent the marketing function. To provide insights on data, campaigns, general marketing capacity to deliver on ad hoc projects. - Project manage all marketing assets feeding into each event campaign including but not limited to; brochure design, data build and reporting, 5 x EDM's, speaker/session copy and social media.- Work closely with all other departments, in particular production team to ensure we are articulating event content effectively through our marketing channels. Further to this working extensively with sales managers to ensure our campaigns are successfully feeding into their lead generation and conversion/achieving and exceeding combined targets.

Sydney, Australia

Established in 2004, Liquid Learning is a global leader in professional development. With an expanding international footprint, we help the world’s leading brands to empower their people. We provide clients with unique platforms to share experiences, develop strategies and be inspired.Current activities include:- Conducting in depth market research around industry & role based events to acquire understanding around industry target markets- Connecting with industry associations to create Contra Marketing Partnerships. To acquire access to a broader marketing database and creating an equal level of value in return. (Australian Banking Association, National Insurance Brokers Association)- Working with industry associations to understand their audience, to ensure content & marketing collateral is engaging to yield positive results- Communicating with entire internal marketing team; briefing Graphic Design, collaboration with Communications Specialists for editorial content, understanding sizes of internal databases to know current market access and how to improve that access.- Negotiation of Advertising deals with third party advertising companies. Facilitating advertising campaigns right through to post campaign review.- Setting Partnership & Advertising Campaign targets based on previous statistics and implementing strategies to increase ROI from these campaigns.- Creating EDM campaigns in both Pardot & Marketing Cloud for distribution via Partner & Advertising channels. Tracking of these campaigns from end to end whilst integrating this with CRM systems to enhance sales teams.- CRM Management; cleansing database, adding accounts & contacts, creating campaigns, producing reports to display monthly & quarterly ROI from advertising campaigns

Sydney, Australia

- CRM Management; cleansing database, adding accounts & contacts, creating campaigns, producing reports to display monthly & quarterly ROI from marketing campaigns.- Creating EDM campaigns in both Pardot & Marketing Cloud for distribution to internal databases. Tracking of these campaigns from end to end whilst integrating this with CRM systems to enhance sales teams.

Echuca, Australia

- Direct, coordinate and execute marketing techniques and strategies to promote venue and events. - Coordinate lower level management to implement internal initiatives, practices & promotions. - Collaboration with product and sales reps to run staff training and product promotions to positively enhance customer experience. - Review weekly & monthly financial performance in accordance with budgets. Implement strategies to achieve and improve on sales targets and labour percentages.- Complete daily banking operations whilst implementing strategies to explain discrepancies.- Work closely in accordance with stock control company to improve organisational stock control and explain any potential discrepancies.- General operations of venue including collaboration with back of house and security companies.

Diploma, Business, Management, Marketing, And Related Support Services

Vce

Activities and Societies: Business, Law, Further Mathematics, Psychology, English