Callum Bee-Macgregor Email & Phone Number

Manchester, Gb

Manchester, England, United Kingdom

As Senior Fan Intelligence Manager my main responsibilities include:• Ownership of the operational delivery and strategic development of the Fan Intelligence model for the likes of Nike, PlayStation, New Balance, Coca Cola, Beats by Dre, Snipes, Sony, 2K, Asics and more. • Define and drive the growth of the fan network, including recruitment and onboarding of new fans.• Delivery of all client projects, ensuring the quality of fan input throughout.• Research proposition enhancement by developing innovative methodologies for fan engagement.• Core leadership and team development, ensuring world class delivery from the team and overseeing hub roles, responsibilities, and supporting plans to evolve the FI team.• Budget management, including monthly and quarterly reporting on all Fan Intelligence spend, balancing data strategy, CRM, research innovation, and client deliverables.Key Achievements:• Doubled the size of the active fan network, from 5,000 to 11,500 fans, improving the network diversity, demographic and behavioural split.• Implemented a successful CRM plan that increased the number of fan engagements by 66% and improved the overall fan retention rate - with the average length that fans remained in the network increasing to over 12 months.• Reduced the average fan cost by more than 25% through the creation of a Fan Intelligence rate card, improving overall profitability across the key client base.• Developed a data strategy to rapidly increase the level of fan insights in the business to improve the success of a purpose built AI fan technology ahead of the launch of the product.• Identified and streamlined fan management processes, achieving a 40% reduction in resource utilisation and significantly enhancing operational efficiency.

Manchester, United Kingdom

As the Fan Intelligence Network Manager I was responsible for: • Growing & managing a network of global influencers and tastemakers for the Fan Intelligence offering.• Creating and managing client 'Collectives' we built to respond to briefs.Key Achievements• Built a proprietary Fan Intelligence technology platform in partnership with a digital agency to house and manage the network. This was used to store fan data, fan responses, and used throughout the new business sales process.• Launched the first Fan Index, Ear to the Ground’s annual industry leading marketing report which monitors the cultural relevance of 100 global brands.• Built and managed 50+ client collectives, including the Future Football Collective for New Balance which consisted of over 150 global influential football creators and leaders.

Manchester, United Kingdom

As a CRM Account Manager at WINNERS I was responsible for working with internal and external teams to help achieve our clients goals, proactively working across key accounts providing CRM consultancy and services for national and international clients.Part of my role included:• Interpreting and helping inform client briefs • Supporting daily communication between clients and internal team members• Managing, progressing and communicating project plans, deliverables and status internally and externally • Coordinating all client project activity • Managing all project documentation• Working with the internal teams to achieve desired outputs• Liaising with Winners’ senior management team to provide status updates

Manchester, United Kingdom

As a CRM Account Executive at WINNERS I worked across multiple key accounts providing CRM consultancy and services. Part of my role included: • developing a multi-channel communications strategy based on upcoming events, announcements and sales opportunities for European sports rights holders.• building, maintaining and updating purpose built marketing SCV's to create high-impact, relevant segments for scheduled email campaigns in order to generate the highest engagement levels. These segments included interest-led, transactional, behavioural and demographical parameters.• designing, creating and developing multi-purpose email templates to produce best practice, mobile-responsive direct email campaigns across our European sports rights holders. • using A/B and multi-variate testing to understand and optimise high engagement, including subject line tests; call-to-action button tests; use of first name personalisation; and content copy/imagery tests.• producing weekly/monthly and end of project report documents highlighting key insights and successes, as well as detailing further recommendations. These reports ranged from basic data overviews to full RFV analyses. Key achievements:• 84% open rate and 67% click-through rate in key sales segment during a Christmas marketing campaign• 300% increase in merchandise sales attributed to our direct email marketing• 90+ unique campaigns built, tested and sent across our key client accountsProficient on the following platforms: MailChimp - ★★★★★Campaign Monitor - ★★★★☆SmartFocus - ★★★☆☆

Lincoln, United Kingdom

This internship was setup to support all team members. Part of this role included: • researching clients ahead of CRM workshops• compiling, collating and reformatting data sets• producing client workshop material, and • building/testing client campaigns

Wegberg, Germany

Position held within the British Forces Germany Health Service that required the input of data into the British Forces child health records system. Dual position that involved organising and distributing promotional material for key health events across German Army barracks throughout the calendar year.

Lincoln, United Kingdom

Working at the University of Lincoln Student Union during my studies, this was a customer facing role that required the smooth running of multiple events, from Corporate hospitality to Student Freshers events.

Ba (Hons), Film & Television And English Literature, 2:1

Activities and Societies: Lincoln Gaelic Football team

A Level

3 A-Levels in Film (B), English Literature (C) and Mathematics (D)

Gcse

11 GCSE's, ranging from A*A* to B