Responsibilities:•Managed large strategic creative projects across the JLR websites in the Global DX team, handling complex scopes, multiple requirements, shifting objectives, large budgets in the millions, and diverse sets of stakeholders/teams working with account management to manage client expectations.•Responsible for operational planning sessions with clients leading pipeline brief management, prioritisation and team allocation whilst evolving existing frameworks and implementing process improvements.•Handled larger project and client facing responsibilities directly after a business acquisition leading several out-of-scope senior-mid projects working with creative directors and leadership teams.•Facilitated cross alignment and collaboration between project team and separate projects/workstreams/teams to ensure consistency, unified approach, and resolution of interdependencies or impacts.Key Achievements:•Program and project managed the discovery, definition, and delivery planning phases of the Land Rover web digital transformation in alignment with the JLR Re-Imagine Modern Luxury strategy and internal business priorities. One of the largest and influential projects in the agency’s history.•Led the creative delivery of the JLR Go-To-Market e-commerce program supplying product owners and x11 salesforce development teams with designs and successfully drove the client for requirements.•Launched an innovative and interactive tool on Meta (Social Visualiser) across multiple markets achieving high performance metrics, increase in sales by 10% and ensured learnings were implemented on future releases.•Mentored and delegated to two Junior PMs over a one-year period supporting their development, setting the foundation for the next PM generation, and delivering value to the business.•Won several Accenture awards including ‘True Partner’ under Leadership and achieved consistent positive feedback from team members in annual reviews.

S44 acquisitioned by Accenture SongClient : Jaguar Land RoverResponsibilities:• Efficiently managed website-based projects focussing on improving the digital user experience and increasing customer conversion rates for Jaguar Land Rover Client.• Oversaw the creative production and rollout of several global projects that took place across 25+ international markets and watched over the Market PMs responsible for each of their markets.• Coordinated and facilitated the UX, Design, Copy and Authoring teams throughout the different stages of project delivery ensuring scopes of work (SOW) and deadlines were met on time alongside resource capacity management.• Interpreted client briefs, requirements and change requests before briefing into the creative teams.• Specialised in project managing the internal AB Testing and Analytics teams as Scrum Master using agile sprint-based methodologies, end-to-end backlog scrum ban and grooming techniques elevating their business presence.Key Achievements:• Led the Jaguar Electric market rollout on DX, a major part of the wider JLR electrification strategy.• Directly contributed to the launch and completion of 100+ AB Tests with many results leading to future web improvements, increased customer engagements and £millions in ROI for Jaguar Land Rover client.• Governed the creative rollout of several customer vehicle personalisation tools on the Jaguar and Land Rover websites (HMC) resulting in increased customer click rates and vehicle sales orders increasing by 15%.• Picked up and completed the legacy My JLR Customer Portal market rollout project to client satisfaction which had gone through a range of challenges, delays, and several other PMs.

• Delivered multiple simultaneous waterfall and agile sprint-based projects for a range of key clients/brands with a focus on improving customer engagement, driving net profits and improving business processes. • Collaborated with dynamic teams and chaired meetings to brief and define project scope, identify requirements and team estimates, plan resource bookings, set timelines, delegate actions, and monitor deadlines/milestones. • Performed risk and issue (RAID) management, budget management, forecasting, daily status and weekly reporting, resourcing, scheduling, process mapping, presentations, QA and enforced GDPR/ISO compliance.• Communicated with clients, stakeholders, and senior management to ensure project transparency, commitments on timings, nuture relationships, set expectations, and adapt project strategies in line with changing goals. • Tracked critical project dependencies and deliverables, negotiated CRs, maintained project documentation, engaged in offsite client meetings, completed SOWs.Key Achievements:• Led the end to end delivery of numerous concurrent high-profile projects and quick turnaround projects in a fast-paced changeable environment with budgets valued up to £250K achieving up to 70% net profit margins.• Delivered email campaigns for international clients with customer bases up to 20 million and boosted customer engagement and conversion rates by over 100%.• Successfully onboarded new clients into BAU generating new revenue streams.• Created new internal frameworks whilst leading two data security projects.• Adapted, restarted and closed stalled legacy migration programs improving business operations and infrastructure.• Headed internal and external UAT end-to-end journey testing using personalised testing plans/criteria• Performed additional duties to enhance company operations such as spearheading control of PMO by defining process guidelines, creating standardised burndown templates and governing resource approvals/SLAs

Schawk! contractResponsibilities:• Directed core administrative frameworks and developed incident management systems to facilitate the product lifecycle management program as part of the digital transformation within the Food and Technology sector at M&S.• Engaged with external suppliers and internal stakeholders to define project roadmaps and achieve final delivery. • Onboarded new team members whilst individually adapting to new ways of working and changes to processes.• Achieved KPIs and SLAs set by the Project Lead and presented analytical reports to the leadership team. Key Achievements:• Designed and implemented an innovative issue categorisation process that improved daily operations by 100%.• Delivered direct support to 1500 external users resulting in consistent customer and internal satisfaction.• Identified and reported any trends or edge cases to the leadership team resulting in resolution and appreciation. • Undertook software training to expand technical skills which resulted in the delivery of more efficient support.

Key Achievement:• Frequently handpicked to act as Brand Representative at exhibitions, expositions, conventions, conferences, and VIP functions to promote brand awareness and to execute client objectives within a pressurised environment.

Key Achievement:• Frequently handpicked to act as Brand Representative at exhibitions, expositions, conventions, conferences, and VIP functions to promote brand awareness and to execute client objectives within a pressurised environmen

Key Achievement:• Designed a targeted advertising and branding campaign to cement position in industry increasing social media traffic and booking requests by over 60%.

• Gap year after university studies with casual employment.• Backpacked through 10 different countries in South East Asia using a self-planned itinerary and financed stay in Australia working as a stone mason’s assistant, session musician and private guitar tutor.

Dissertation Title - “To what extent does music in television advertisements influence the viewer’s buying behaviour?” - 2:1 grade.