Callum Roberts Email & Phone Number

St Asaph, Wales, United Kingdom

Responsible for communicating and facilitating the art direction and formatting of design deliverables and producing necessary communications pieces in both print and digital environments for the HVAC Group – HVAC Recruitment Ltd, FM & HVAC Recruitment Inc San Diego, Clwyd Recruitment Solutions & IWS.Develop and maintain comprehensive brand guidelines for the HVAC Group, ensuring marketing collateral created convey brand consistency across all projects. Review the work of junior designers working for the HVAC Group to give guidance and feedback.

Auckland, New Zealand

Responsible for the conceptualisation and development of a new, versatile, unique and contemporary brand structure for Powerpac Group companies. Day-to-day responsibilities involve conceptualisation of ever-increasing use cases from branded products to vehicles, advertising, building graphics and building in an adaptive framework allowing flexibility whilst maintaining a controlled look across all branded assets. My role is a key junction between sales, management, marketing and product development with stakeholders spanning all areas of the business.

Wrexham, Wrexham, United Kingdom

UK Operations brand development & regulation.

Auckland, New Zealand

Primary guardian of SEAT and CUPRA brand visuals in New Zealand. This key role carries the full responsibility of communicating and coordinating brand guideline interpretation with SEAT brand and design teams in Barcelona and negotiates local requirements, adaptations and compromises with the global team, including pre-implementation sign-off where required.Direct production responsibility over static ATL and BTL asset creation and brand oversight of external agency production of video and interactive assets.

Llandudno, United Kingdom

Wrexham

Brand identity redevelopment & regulation. Web, social media & print marketing initiatives.

Conwy

Development and creation of marketing material, web site design and general graphic design.

Development and creation of marketing material, web site design and general graphic design.

Bandsaw operator.

Hnc, Creative & Interactive Media, Distinction

Diploma Foundation, Design And Applied Arts, Merit

Education record