17 years of marketing and communications experience, including 13 spent within agency-side strategy roles. My journey to date has seen me cutting my teeth as a copywriter and transitioning into digital, social, and integrated strategy, before specialising in BTL brand activation, shopper marketing and brand strategy for the past 8 years.From learning my trade within a global network agency, to building a strategy function (from 1 to 6 people) within the UK’s most effective independent brand activation agency, I’ve maintained a simple philosophy of intelligent simplicity, genuine collaboration and continual curiosity.I’ve been fortunate to work with some brilliant people and brands along the way, and lucky enough to pick up a range of awards on that journey, including the IPM’s ‘Agency of the Year’ award with ZEAL Creative in 2019, 2023 and 2024. I am also a guest lecturer at Manchester Metropolitan University, teaching units to both undergraduate students and business school cohorts.I’ve relished the privilege of delivering strategic work for brands including:Lurpak, Coca Cola, Carlsberg, San Miguel, Bacardi, Lucozade, Ribena, Kellogg’s, Pringles, Anchor, McCain, KitKat, Quality Street, Aero, Weetabix, Warburtons, Corona, Microsoft, American Express, Jaguar Land Rover, Sony Pictures Home Entertainment, Nurofen, Quorn, A.G. Barr, blu.
Listed skills include Digital Marketing, Digital Strategy, Digital Media, Social Media Marketing, and 22 others.