Cally Lock-Achilleos Email & Phone Number

Senior Product Manager responsible for E2E search ecosystem in the UK's No.1 Trade Marketplace:Search algo(s)Results Ranking and PagesRecommender systemsGuidance driven searchSocial ProofingPropensity Modelling and Rescue mechanismsDriving match quality, lead expectations and consumer satisfaction, ultimately leading to exciting business growth.

London, England, United Kingdom

Acting Senior Product Manager leading a cross-functional AI squad to drive marketing effectiveness through delivering data-driven solutions. Passionate about leveraging machine learning technologies to enhance marketing strategies and drive impactful results.Responsible for end-to-end product direction and strategy, setting OKRs and senior stakeholder management including Exec-level. Dotted line management to marketing tech managers and business analyst.Product Portfolio:- Media Mix Modelling- Incrementality Testing and best in class Geo Experimentation frameworks- 'Next Best Action' Customer Modelling through propensity models & explainability SHAP toolkit- Marketing Content Generation through LLM - Return rate models to drive profitability across finance, garment tech, merchandising, marketing and peripheral AI models- Multiple reusable data products used by other AI squads, data analysts and business stakeholder teams for operational reporting.- Best in class solution across web, app, and data platforms for driving profit on Google PPC campaigns through bid optimisation.

London, England, United Kingdom

Acting Senior Growth Product Manager, specialising in marketing and ad tech. Leading initiatives to optimize marketing spend, implement tagging and targeted marketing solutions, and develop a data privacy strategy across web and native apps. Also focused on exploring opportunities in Web3 and Metaverse to shape future marketing strategies.Product Portfolio:- Discovery and delivery of a green-field automated analytics platform, tasked with driving marketing spend efficiency across all touch points of Performance Marketing.- Designing and implementing a Data Protection product strategy to encompass cookie and app consent on web and native apps, to ensure compliance, and maximise value exchange in customer's data privacy through optimising opt-in rates.- Integrating a non-endemic advertising platform to bring in a new revenue stream for ASOS Media Group, and optimising designs to increase customer engagement.- Integrating a range of marketing tech tools with our web and apps platforms to drive operational efficiency, and personalised marketing effectiveness. (Google Tag Manager, Appsflyer, Conversion APIs)- Owned discovery of Web3 opportunities and ran cross-functional workshops to create business cases and roadmap.- Best in class solution across web, app, and data platforms for driving profit on Google PPC campaigns through bid optimisation.

Responsible for delivering an automated reporting platform, combining consumer sales, market performance and safety reporting through the development of an AWS data model. Using this data model to understand and identify internal consumer needs to roadmap product solutions and provide visualisations in Tableau dashboards.Streamlining integration of complex data structures from 12 external vendors using self-built Alteryx data cleaning flows and partnering with the internal MDM team to redesign Redshift-based ETL workflows.Regularly using my own analyses to develop brand plans, business cases and slide decks to successfully persuade senior Stakeholders across the UK and Ireland affiliate, and the European HQ.Partnering closely with the marketing and commercial operations teams to design and maintain forecasting models across a range of oncology brands and business strategy scenarios.A core member of the cross-functional growth team responsible for the design and development of a tool used to capture and disseminate internal market insights as part of our 2020-2022 Strategy House. Leading the team through the gap-analysis, product wireframe and business case development for the sponsors.

Cambridge, England, United Kingdom

London, United Kingdom

Worked across three contrasting departments to develop data-led solutions for business-critical problems: Built reports and KPIs from a range data sources and structures (Qlik, BigQuery and Business Objects) to deliver analyses on supplier performance, forecast accuracy, NPD availability and CRM performance.Onboarded an end-to-end augmented analytics provider: managed internal stakeholders, worked with the vendor to build the critical path, and oversaw the system development and integration with existing systems. Recruited and onboarded graduate analysts to undertake BI external data management. Led in-depth Excel training, managed workloads and provided regular performance feedback through 1-1 catchups.Developed a marketing A/B testing framework to review our targeted call to action messaging delivered through our email database, tracked by unique discount codes. The marketing strategy implemented from the results of this analysis increased online sales by 14% YoY, and customer click rates by 48% on a parallel campaign. Identifying growth opportunities in new and existing markets, such as pitching the re-design of a retired product for an exclusive promotional activity.

United Kingdom

A continuation of my contract alongside my final year studies.

Stevenage, Hertfordshire, United Kingdom

Responsible for the collection and integrity of data for a number of early phase clinical trials.Effectively managed an external team of programmers and data managers to deliver quality InForm 6.0 databases from setup, through to key milestones such as database release and freeze, by agreed standards and timelines.Identified risks to data quality and implemented risk-based monitoring to maximize data evaluability. Developed KPIs for use by the leadership team to drive simpler protocol design and improve study timelines.Drove improvement of internal processes ahead of MHRA Audit, created slide decks and delivered departmental and external site training on use of data collection tools and query management process.

Macclesfield, Cheshire, United Kingdom

Quality checked abstracts and posters, researched competitor drugs for client platforms and attended project status meetings with the medical writing team.Working with the client services team developed my experience of project management; designing and executing my own project to produce an abstract and poster on the drug Safinamide, for Parkinson’s disease.Completed other tasks for the everyday running of the company, including preparing meeting resources and helping to establish new IT policies and company values.