Cal Calderon Email & Phone Number

Garden City, New York, United States

• Responsible for creating branding/look of each collection.• Mange over-sea teams factory production of packages.• Create 3D renders of packaged products for website and B2B customers.• Video and animation content creation.• Art direct in-house photographer and videographer lifestyle imagery.• Assist/educate junior designers procedures and art creations.• Trade show preparation creating displays, signage, information sheets and other collateral.• Creation of print advertisements.• Printing product sell sheets in-house.• Fill-in for Art Director when needed to help aid design & marketing team.• Set up procedures for better workflow of projects.

Hauppauge, New York, United States

• Responsible for all marketing collateral creation.• Product photography of all products for ecommerce website.• Email marketing design/layouts.• Facebook ad designs.• Updates to e-commerce website and create landing pages.• Video content creation.• Attended trade shows to capture content for social networks in addition helped educate customers on product to potentially buy.• Creation & updating of interactive forms to help organize the companies workflow/process.

• Creation of full newly design/layout of website.• Elevate new look & feel of Lawn Elements brand.• Responsible for marketing materials designs.

Bohemia, New York, United States

• Worked in-collaboration with copywriters & art director to come up new business pitches/designs solutions for clients market.• Clientele varied within different markets such as financial, healthcare, nonprofit organizations, real estate, restaurants, retail, auto etc.• Executed projects: email marketing, print advertisements, promotional products, website layouts & web banners.• Responsible for video creation of tv commercials.• Managed requested tight deadlines

New York, New York, United States

• Responsible for designing graphics for social media platforms • Kept monthly newsletter content updated with new fresh looks