• Directed and executed strategic PR campaigns for prominent clients such as Virgin Records and Sony Music on digital streaming platforms, resulting in a cumulative streams count exceeding 105 million to date• Managed corporate social media accounts and digital streaming platform profiles, expanding BLNDR’s subscriber base to over 1.2 million followers; Currently recognized as one of Spotify's Top 100 Curators in terms of reach• Fostered strategic alliances with major artists and record labels, facilitating collaborative ventures and creating substantial avenues for growth e.g. a collaborative playlist series with influencers that reached over 5.5 million followers across socials• Collaborated with graphic and VFX designers to design, develop, and run ads to improve conversion metrics by 59%, managing a personal digital marketing campaign budget exceeding $120,000 to maximize exposure for label roster/releases• Performed essential administrative tasks including meticulous bookkeeping and precise data entry, ensuring accurate tracking of music metadata for publishing/distribution partners• Supervised a team of A&R professionals, providing comprehensive training to boost lead generation and optimize outreach efforts to attract promising artists to the label e.g. hosting an IRL demo submission event for A&Rs to network with artists

• Devised and accomplished strategic sales plans for residential and datacenter proxies, resulting in a 38% increase in revenue• Analyzed competitor activities and customer behavior, aiding in strategic decision-making when it came to new product launches• Established and nurtured key client relationships, collaborating with them to understand their needs and delivered tailored solutions• Negotiated complex contracts and agreements with clients, ensuring favorable terms for the company

• Crafted and delivered a comprehensive business strategy for Notify Goods, a B2C-oriented subsidiary providing resources for sneaker enthusiasts, resulting in lifetime sales of over $200,000• Implemented a consistent customer feedback loop through the use of a Discord support server to continuously refine product features and enhance the overall customer experience, increasing the repeat business rate to 46%• Expanded market reach by launching targeted marketing campaigns with industry influencers, resulting in a 41% increase in customer acquisition• Diversified product offerings to meet evolving customer demands, introducing innovative tools and resources that contributed to steady growth in product sales• Spearheaded a cross-functional team of full-stack developers, customer support staff, and UX/graphic designers, promoting a collaborative and innovative work environment