Chief Executive Officer
Current- Directed and executed strategic PR campaigns for prominent clients such as Virgin Records and Sony Music on digital streaming platforms, resulting in a cumulative streams count exceeding 105 million to date
- Managed corporate social media accounts and digital streaming platform profiles, expanding BLNDR’s subscriber base to over 1.2 million followers; Currently recognized as one of Spotify's Top 100 Curators in terms of.
- Fostered strategic alliances with major artists and record labels, facilitating collaborative ventures and creating substantial avenues for growth e.g. a collaborative playlist series with influencers that reached over.
- Collaborated with graphic and VFX designers to design, develop, and run ads to improve conversion metrics by 59%, managing a personal digital marketing campaign budget exceeding $120,000 to maximize exposure for label.
- Performed essential administrative tasks including meticulous bookkeeping and precise data entry, ensuring accurate tracking of music metadata for publishing/distribution partners
- Supervised a team of A&R professionals, providing comprehensive training to boost lead generation and optimize outreach efforts to attract promising artists to the label e.g. hosting an IRL demo submission event for.