Chief Executive Officer
Current• Directed and executed strategic PR campaigns for prominent clients such as Virgin Records and Sony Music on digital streaming platforms, resulting in a cumulative streams count exceeding 105 million to date• Managed corporate social media accounts and digital streaming platform profiles, expanding BLNDR’s subscriber base to over 1.2 million followers; Currently recognized as one of Spotify's Top 100 Curators in terms of reach• Fostered strategic alliances with major artists and record labels, facilitating collaborative ventures and creating substantial avenues for growth e.g. a collaborative playlist series with influencers that reached over 5.5 million followers across socials• Collaborated with graphic and VFX designers to design, develop, and run ads to improve conversion metrics by 59%, managing a personal digital marketing campaign budget exceeding $120,000 to maximize exposure for label roster/releases• Performed essential administrative tasks including meticulous bookkeeping and precise data entry, ensuring accurate tracking of music metadata for publishing/distribution partners• Supervised a team of A&R professionals, providing comprehensive training to boost lead generation and optimize outreach efforts to attract promising artists to the label e.g. hosting an IRL demo submission event for A&Rs to network with artists
